{"id":2784,"date":"2025-03-18T07:00:37","date_gmt":"2025-03-18T00:00:37","guid":{"rendered":"https:\/\/tworldvietnam.com\/?p=2784"},"modified":"2025-03-11T13:37:03","modified_gmt":"2025-03-11T06:37:03","slug":"ai-big-data-dang-thay-doi-cach-dinh-gia-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/tworldvietnam.com\/en\/ai-big-data-dang-thay-doi-cach-dinh-gia-doanh-nghiep\/","title":{"rendered":"AI & Big Data \u0111ang thay \u0111\u1ed5i c\u00e1ch \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

\u0110\u1ecbnh gi\u00e1 doanh nghi\u1ec7p<\/strong> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng nh\u1eb1m x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t c\u00f4ng ty, th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong c\u00e1c giao d\u1ecbch nh\u01b0 s\u00e1p nh\u1eadp, mua l\u1ea1i (M&A), \u0111\u1ea7u t\u01b0 ho\u1eb7c khi c\u00f3 y\u00eau c\u1ea7u t\u00e0i ch\u00ednh kh\u00e1c. Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 ch\u00ednh x\u00e1c gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, ng\u00e2n h\u00e0ng, ho\u1eb7c c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb.<\/span><\/p>\n

Truy\u1ec1n th\u1ed1ng, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u00e0i ch\u00ednh nh\u01b0 ph\u00e2n t\u00edch b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, d\u00f2ng ti\u1ec1n t\u01b0\u01a1ng lai, hay so s\u00e1nh v\u1edbi c\u00e1c c\u00f4ng ty t\u01b0\u01a1ng t\u1ef1. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a AI (Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o)<\/strong> v\u00e0 Big Data<\/strong>, qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p \u0111ang c\u00f3 s\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd, t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi v\u00e0 gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n. C\u00f9ng Transworld Business Advisors<\/strong><\/a> t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch m\u00e0 AI v\u00e0 Big Data \u0111ang thay \u0111\u1ed5i c\u00e1ch \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p.<\/span><\/p>\n

AI & Big Data: C\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i trong \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p<\/span><\/h3>\n
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  1. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (Big Data) gi\u00fap cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 doanh nghi\u1ec7p<\/strong><\/span><\/li>\n<\/ol>\n

    Big Data \u0111\u1ec1 c\u1eadp \u0111\u1ebfn l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 v\u00e0 \u0111a d\u1ea1ng m\u00e0 c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay c\u00f3 th\u1ec3 thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau: d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng, m\u1ea1ng x\u00e3 h\u1ed9i, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, v\u00e0 nhi\u1ec1u ngu\u1ed3n kh\u00e1c. Thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh c\u1ed5 \u0111i\u1ec3n, c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch Big Data gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 chuy\u00ean gia t\u00e0i ch\u00ednh hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb doanh nghi\u1ec7p.<\/span><\/p>\n

    Vi\u1ec7c ph\u00e2n t\u00edch Big Data cho ph\u00e9p x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng trong ng\u00e0nh, gi\u00fap \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai. Nh\u1edd v\u1eady, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n, gi\u00fap t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb doanh nghi\u1ec7p.<\/span><\/p>\n

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    1. AI gi\u00fap t\u1ed1i \u01b0u h\u00f3a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 truy\u1ec1n th\u1ed1ng<\/strong><\/span><\/li>\n<\/ol>\n

      Trong khi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng nh\u01b0 Discounted Cash Flow (DCF)<\/strong> ho\u1eb7c So s\u00e1nh v\u1edbi c\u00e1c c\u00f4ng ty t\u01b0\u01a1ng t\u1ef1<\/strong> v\u1eabn l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn, AI c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y (Machine Learning) \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 d\u1ef1 \u0111o\u00e1n. AI c\u00f3 th\u1ec3 h\u1ecdc t\u1eeb c\u00e1c d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

      M\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn c\u1ee7a AI trong \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p l\u00e0 s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc s\u00e2u (Deep Learning) \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng d\u1ec5 nh\u1eadn th\u1ea5y t\u1eeb c\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh ho\u1eb7c c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. AI c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 ti\u1ec1m \u1ea9n, ch\u1eb3ng h\u1ea1n nh\u01b0 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1ef1 thay \u0111\u1ed5i trong chu\u1ed7i cung \u1ee9ng, ho\u1eb7c c\u00e1c r\u1ee7i ro ti\u1ec1m t\u00e0ng m\u00e0 con ng\u01b0\u1eddi kh\u00f3 c\u00f3 th\u1ec3 nh\u1eadn ra.<\/span><\/p>\n

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      1. Ph\u00e2n t\u00edch c\u1ea3m x\u00fac v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/span><\/li>\n<\/ol>\n

        AI c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u1ea3m x\u00fac v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ea3m x\u00fac (sentiment analysis) s\u1eed d\u1ee5ng AI \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c to\u00e0n b\u1ed9 doanh nghi\u1ec7p. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 khi \u0111\u00e1nh gi\u00e1 c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng ho\u1eb7c c\u00f4ng ngh\u1ec7.<\/span><\/p>\n

        V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t c\u00f4ng ty c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ch\u1ec9 ra m\u1ed9t m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ti\u1ec1m n\u0103ng cao h\u01a1n, t\u1eeb \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty \u0111\u00f3 trong qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1.<\/span><\/p>\n

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        1. D\u1ef1 \u0111o\u00e1n v\u00e0 m\u00f4 ph\u1ecfng c\u00e1c k\u1ecbch b\u1ea3n t\u01b0\u01a1ng lai<\/strong><\/span><\/li>\n<\/ol>\n

          M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch l\u1edbn c\u1ee7a AI trong \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p l\u00e0 kh\u1ea3 n\u0103ng m\u00f4 ph\u1ecfng c\u00e1c k\u1ecbch b\u1ea3n t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng ch\u1eafc ch\u1eafn. AI c\u00f3 th\u1ec3 ch\u1ea1y c\u00e1c m\u00f4 ph\u1ecfng “What-If” (N\u1ebfu th\u1ebf n\u00e0o th\u00ec sao) \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1ch m\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau (nh\u01b0 thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng, thay \u0111\u1ed5i lu\u1eadt ph\u00e1p, hay s\u1ef1 ki\u1ec7n v\u0129 m\u00f4) c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

          C\u00e1c m\u00f4 ph\u1ecfng n\u00e0y gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c k\u1ecbch b\u1ea3n ti\u1ec1m n\u0103ng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch c\u00f3 c\u0103n c\u1ee9 h\u01a1n, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng t\u00ecnh hu\u1ed1ng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u00e0 kh\u00f4ng ch\u1eafc ch\u1eafn.<\/span><\/p>\n

          L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng AI & Big Data trong \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p<\/span><\/h3>\n
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            \u0110\u1ed9 ch\u00ednh x\u00e1c cao h\u01a1n<\/strong>: S\u1eed d\u1ee5ng AI v\u00e0 Big Data gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro sai s\u00f3t do y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p.<\/span><\/p>\n<\/li>\n

          2. \n

            Ti\u1ebft ki\u1ec7m th\u1eddi gian<\/strong>: C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch AI v\u00e0 Big Data gi\u00fap x\u1eed l\u00fd d\u1eef li\u1ec7u nhanh ch\u00f3ng, cho ph\u00e9p nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1eb7c chuy\u00ean gia t\u00e0i ch\u00ednh ti\u1ebft ki\u1ec7m th\u1eddi gian trong qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<\/li>\n

          3. \n

            D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng t\u01b0\u01a1ng lai<\/strong>: AI v\u00e0 Big Data kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1i nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty, gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n.<\/span><\/p>\n<\/li>\n<\/ol>\n

            Th\u00e1ch th\u1ee9c v\u00e0 l\u01b0u \u00fd khi s\u1eed d\u1ee5ng AI & Big Data trong \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p<\/span><\/h3>\n

            M\u1eb7c d\u00f9 AI v\u00e0 Big Data mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, nh\u01b0ng vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y trong \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c:<\/span><\/p>\n