{"id":2796,"date":"2025-03-21T07:00:26","date_gmt":"2025-03-21T00:00:26","guid":{"rendered":"https:\/\/tworldvietnam.com\/?p=2796"},"modified":"2025-03-11T13:50:58","modified_gmt":"2025-03-11T06:50:58","slug":"bi-quyet-chuyen-giao-doanh-nghiep-thanh-cong","status":"publish","type":"post","link":"https:\/\/tworldvietnam.com\/en\/bi-quyet-chuyen-giao-doanh-nghiep-thanh-cong\/","title":{"rendered":"B\u00ed quy\u1ebft chuy\u1ec3n giao doanh nghi\u1ec7p th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

Chuy\u1ec3n giao doanh nghi\u1ec7p: Th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i<\/span><\/h3>\n

Chuy\u1ec3n giao doanh nghi\u1ec7p l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng v\u00e0 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t khi c\u00f3 li\u00ean quan \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>. D\u00f9 b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb b\u00e1n c\u00f4ng ty c\u1ee7a m\u00ecnh hay chuy\u1ec3n giao quy\u1ec1n s\u1edf h\u1eefu cho th\u1ebf h\u1ec7 ti\u1ebfp theo, vi\u1ec7c duy tr\u00ec v\u00e0 ph\u00e1t huy gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i. Transworld Business Advisors<\/strong> s\u1ebd chia s\u1ebb nh\u1eefng b\u00ed quy\u1ebft gi\u00fap b\u1ea1n chuy\u1ec3n giao doanh nghi\u1ec7p th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 d\u00e0y c\u00f4ng x\u00e2y d\u1ef1ng.<\/span><\/p>\n

L\u00fd do gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng trong chuy\u1ec3n giao doanh nghi\u1ec7p<\/span><\/h3>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft, th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0. Khi chuy\u1ec3n giao doanh nghi\u1ec7p, n\u1ebfu gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 v\u00e0 ph\u00e1t huy \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu, danh ti\u1ebfng v\u00e0 kh\u1ea3 n\u0103ng duy tr\u00ec th\u1ecb ph\u1ea7n trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

B\u00ed quy\u1ebft chuy\u1ec3n giao doanh nghi\u1ec7p th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n

1. \u0110\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h4>\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi chuy\u1ec3n giao doanh nghi\u1ec7p l\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> gi\u1eefa ng\u01b0\u1eddi chuy\u1ec3n giao v\u00e0 ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn. C\u1ea3 hai b\u00ean c\u1ea7n th\u1ea3o lu\u1eadn chi ti\u1ebft v\u1ec1 vi\u1ec7c duy tr\u00ec c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (nh\u01b0 logo, m\u00e0u s\u1eafc, kh\u1ea9u hi\u1ec7u) v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai. Vi\u1ec7c th\u1ed1ng nh\u1ea5t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap ng\u01b0\u1eddi mua ho\u1eb7c ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

2. B\u1ea3o v\u1ec7 v\u00e0 duy tr\u00ec quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h4>\n

Quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Khi chuy\u1ec3n giao doanh nghi\u1ec7p, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng qu\u00e1 tr\u00ecnh chuy\u1ec3n giao<\/strong> kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng v\u1ec1 qu\u00e1 tr\u00ecnh chuy\u1ec3n giao v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u1ea3m th\u1ea5y an t\u00e2m v\u1ec1 s\u1ef1 li\u00ean t\u1ee5c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 trong t\u01b0\u01a1ng lai. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c g\u1eb7p g\u1ee1 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o m\u1edbi \u0111\u1ec3 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 \u0111\u1ed3ng thu\u1eadn.<\/span><\/p>\n

3. Chuy\u1ec3n giao v\u0103n h\u00f3a doanh nghi\u1ec7p<\/strong><\/span><\/h4>\n

V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 y\u1ebfu t\u1ed1 v\u00f4 h\u00ecnh nh\u01b0ng c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c duy tr\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>. M\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ea1nh m\u1ebd, \u0111\u1ea7y t\u00ednh nh\u00e2n v\u0103n v\u00e0 h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Khi chuy\u1ec3n giao doanh nghi\u1ec7p, c\u1ea7n ph\u1ea3i c\u00f3 k\u1ebf ho\u1ea1ch chuy\u1ec3n giao v\u0103n h\u00f3a m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng, bao g\u1ed3m vi\u1ec7c \u0111\u00e0o t\u1ea1o v\u00e0 chu\u1ea9n b\u1ecb \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean m\u1edbi \u0111\u1ec3 ti\u1ebfp nh\u1eadn v\u00e0 ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a n\u00e0y. Vi\u1ec7c n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 s\u1edf h\u1eefu hay qu\u1ea3n l\u00fd.<\/span><\/p>\n

4. Gi\u1eef v\u1eefng s\u1ef1 li\u00ean t\u1ee5c trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng<\/strong><\/span><\/h4>\n

Ti\u1ebfp th\u1ecb<\/strong> v\u00e0 truy\u1ec1n th\u00f4ng<\/strong> l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap duy tr\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Trong qu\u00e1 tr\u00ecnh chuy\u1ec3n giao, c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c duy tr\u00ec c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. B\u1ea1n c\u0169ng n\u00ean t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c bi\u1ebft r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd d\u01b0\u1edbi s\u1ef1 qu\u1ea3n l\u00fd m\u1edbi.<\/span><\/p>\n

5. X\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h4>\n

Tr\u01b0\u1edbc khi chuy\u1ec3n giao doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i v\u00e0 b\u1ea3o v\u1ec7 trong su\u1ed1t qu\u00e1 tr\u00ecnh chuy\u1ec3n giao. Nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y c\u00f3 th\u1ec3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, s\u1ef1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o ho\u1eb7c cam k\u1ebft v\u1edbi c\u1ed9ng \u0111\u1ed3ng. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y, b\u1ea1n s\u1ebd gi\u00fap ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n ch\u00fang.<\/span><\/p>\n

6. Chuy\u1ec3n giao t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 v\u00e0 quy\u1ec1n s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h4>\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng khi chuy\u1ec3n giao doanh nghi\u1ec7p l\u00e0 vi\u1ec7c chuy\u1ec3n nh\u01b0\u1ee3ng t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/strong>, bao g\u1ed3m logo, slogan, t\u00ean mi\u1ec1n, b\u1ea3n quy\u1ec1n, b\u1eb1ng s\u00e1ng ch\u1ebf, v\u00e0 c\u00e1c quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 kh\u00e1c. Vi\u1ec7c b\u1ea3o v\u1ec7 v\u00e0 chuy\u1ec3n nh\u01b0\u1ee3ng t\u00e0i s\u1ea3n n\u00e0y m\u1ed9t c\u00e1ch h\u1ee3p ph\u00e1p v\u00e0 minh b\u1ea1ch l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 tr\u00e1nh m\u1ea5t m\u00e1t v\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i.<\/span><\/p>\n

7. T\u1eadn d\u1ee5ng s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb chuy\u00ean gia t\u01b0 v\u1ea5n M&A<\/strong><\/span><\/h4>\n

Qu\u00e1 tr\u00ecnh chuy\u1ec3n giao doanh nghi\u1ec7p l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p v\u00e0 c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i nhi\u1ec1u r\u1ee7i ro n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng. Transworld Business Advisors<\/strong> l\u00e0 \u0111\u01a1n v\u1ecb chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u1ec1 M&A<\/strong>, gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n chuy\u1ec3n giao m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3. Ch\u00fang t\u00f4i cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 t\u1eeb vi\u1ec7c \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p, x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, cho \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n giao v\u00e0 \u0111\u1ea3m b\u1ea3o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 trong su\u1ed1t qu\u00e1 tr\u00ecnh n\u00e0y.<\/span><\/p>\n

Chuy\u1ec3n giao doanh nghi\u1ec7p l\u00e0 m\u1ed9t th\u1eed th\u00e1ch l\u1edbn, nh\u01b0ng n\u1ebfu th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi cho doanh nghi\u1ec7p v\u00e0 gi\u00fap gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u01b0\u1ee3c duy tr\u00ec v\u00e0 ph\u00e1t huy m\u1ea1nh m\u1ebd. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, b\u1ea3o v\u1ec7 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, chuy\u1ec3n giao v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u00e0 t\u1eadn d\u1ee5ng s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chuy\u1ec3n giao doanh nghi\u1ec7p<\/strong> s\u1ebd th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch chuy\u1ec3n giao doanh nghi\u1ec7p v\u00e0 mu\u1ed1n b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh, h\u00e3y li\u00ean h\u1ec7 v\u1edbi Transworld Business Advisors<\/strong> \u0111\u1ec3 nh\u1eadn s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

>>> Ti\u0300m hi\u00ea\u0309u th\u00eam: <\/strong>Mua doanh nghi\u1ec7p \u0111ang thua l\u1ed7: C\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 hay \u201cc\u00e1i b\u1eaby\u201d t\u00e0i ch\u00ednh?<\/strong><\/span><\/a><\/p>\n

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<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Chuy\u1ec3n giao doanh nghi\u1ec7p: Th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i Chuy\u1ec3n giao doanh nghi\u1ec7p l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng v\u00e0 […]<\/p>\n","protected":false},"author":3,"featured_media":2797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts\/2796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=2796"}],"version-history":[{"count":2,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts\/2796\/revisions"}],"predecessor-version":[{"id":2799,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts\/2796\/revisions\/2799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/media\/2797"}],"wp:attachment":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=2796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=2796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=2796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}