{"id":2874,"date":"2025-04-05T15:11:54","date_gmt":"2025-04-05T08:11:54","guid":{"rendered":"https:\/\/tworldvietnam.com\/?p=2874"},"modified":"2025-04-04T15:14:22","modified_gmt":"2025-04-04T08:14:22","slug":"gia-tri-cua-doanh-nghiep-sau-khi-mua-lai","status":"publish","type":"post","link":"https:\/\/tworldvietnam.com\/en\/gia-tri-cua-doanh-nghiep-sau-khi-mua-lai\/","title":{"rendered":"C\u00e1ch duy tr\u00ec s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p sau khi mua l\u1ea1i"},"content":{"rendered":"

Mua l\u1ea1i doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc. Tuy nhi\u00ean, m\u1ed9t trong nh\u1eefng th\u1eed th\u00e1ch l\u1edbn nh\u1ea5t sau khi ho\u00e0n t\u1ea5t th\u01b0\u01a1ng v\u1ee5 M&A<\/strong><\/a> (Mua b\u00e1n v\u00e0 S\u00e1p nh\u1eadp) l\u00e0 l\u00e0m sao duy tr\u00ec \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p sau khi mua l\u1ea1i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n s\u1ebd thu \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1ed1i \u0111a t\u1eeb giao d\u1ecbch m\u00e0 c\u00f2n gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p l\u00e2u d\u00e0i.<\/span><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap b\u1ea1n duy tr\u00ec v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p sau khi mua l\u1ea1i, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/span><\/p>\n

1. Hi\u1ec3u R\u00f5 Gi\u00e1 Tr\u1ecb C\u1ee7a Doanh Nghi\u1ec7p Sau Mua L\u1ea1i<\/strong><\/span><\/h3>\n

Tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 duy tr\u00ec v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p sau khi mua l\u1ea1i, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh (nh\u00e0 m\u00e1y, thi\u1ebft b\u1ecb, b\u1ea5t \u0111\u1ed9ng s\u1ea3n), t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh (th\u01b0\u01a1ng hi\u1ec7u, m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, v\u0103n h\u00f3a doanh nghi\u1ec7p), v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

M\u1ed9t khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng ch\u1ec9 b\u1ea3o v\u1ec7 m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y sau khi mua l\u1ea1i.<\/span><\/p>\n

2. X\u00e2y D\u1ef1ng M\u1ed9t K\u1ebf Ho\u1ea1ch T\u00edch H\u1ee3p Ch\u1eb7t Ch\u1ebd<\/strong><\/span><\/h3>\n

Sau khi mua l\u1ea1i, vi\u1ec7c t\u00edch h\u1ee3p doanh nghi\u1ec7p m\u1edbi v\u00e0o h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c t\u00edch h\u1ee3p quy tr\u00ecnh kinh doanh, h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7, v\u00e0 c\u00e1c v\u0103n h\u00f3a l\u00e0m vi\u1ec7c. K\u1ebf ho\u1ea1ch t\u00edch h\u1ee3p n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 th\u1ef1c hi\u1ec7n t\u1eebng b\u01b0\u1edbc m\u1ed9t c\u00e1ch c\u1ea9n tr\u1ecdng.<\/span><\/p>\n

Khi t\u00edch h\u1ee3p, b\u1ea1n c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c gi\u1eef g\u00ecn c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p c\u0169, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a v\u00e0o nh\u1eefng c\u1ea3i ti\u1ebfn ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

3. \u0110\u1ea3m B\u1ea3o Li\u00ean T\u1ee5c Giao Ti\u1ebfp V\u1edbi Nh\u00e2n Vi\u00ean<\/strong><\/span><\/h3>\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap duy tr\u00ec s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p sau khi mua l\u1ea1i l\u00e0 nh\u00e2n s\u1ef1. Nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p c\u0169 c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 t\u01b0\u01a1ng lai sau khi thay \u0111\u1ed5i ch\u1ee7 s\u1edf h\u1eefu. Do \u0111\u00f3, vi\u1ec7c duy tr\u00ec m\u1ed9t m\u00f4i tr\u01b0\u1eddng giao ti\u1ebfp c\u1edfi m\u1edf v\u00e0 minh b\u1ea1ch l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\n

H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n th\u01b0\u1eddng xuy\u00ean trao \u0111\u1ed5i v\u1edbi nh\u00e2n vi\u00ean, gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c thay \u0111\u1ed5i v\u00e0 cam k\u1ebft duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh trong c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. Nh\u00e2n vi\u00ean l\u00e0 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 c\u1ee7a doanh nghi\u1ec7p, v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean trung th\u00e0nh s\u1ebd gi\u00fap duy tr\u00ec gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

4. T\u1eadp Trung V\u00e0o Vi\u1ec7c Duy Tr\u00ec M\u1ed1i Quan H\u1ec7 Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n

M\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c quy\u1ebft \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p ch\u00ednh l\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Sau khi mua l\u1ea1i, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y \u0111\u01b0\u1ee3c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u0169 ti\u1ebfp t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 t\u1ed1t nh\u01b0 tr\u01b0\u1edbc v\u00e0 th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0\u1ee3c cung c\u1ea5p nh\u1eefng c\u1ea3i ti\u1ebfn m\u1edbi.<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch duy tr\u00ec s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n, \u0111\u1ed3ng th\u1eddi ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc. Vi\u1ec7c l\u00e0m n\u00e0y s\u1ebd gi\u00fap b\u1ea1n gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh, t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

5. \u0110\u1ed5i M\u1edbi V\u00e0 C\u1ea3i Ti\u1ebfn Li\u00ean T\u1ee5c<\/strong><\/span><\/h3>\n

\u0110\u1ec3 duy tr\u00ec gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i, b\u1ea1n c\u1ea7n lu\u00f4n t\u00ecm c\u00e1ch c\u1ea3i ti\u1ebfn v\u00e0 \u0111\u1ed5i m\u1edbi trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi, c\u1ea3i thi\u1ec7n quy tr\u00ecnh s\u1ea3n xu\u1ea5t, ho\u1eb7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

\u0110\u1ed5i m\u1edbi kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 c\u1ea1nh tranh m\u00e0 c\u00f2n gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i v\u00e0 s\u00e1ng t\u1ea1o s\u1ebd gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ee9c m\u1ea1nh trong d\u00e0i h\u1ea1n.<\/span><\/p>\n

6. \u0110\u1ea7u T\u01b0 V\u00e0o Ph\u00e1t Tri\u1ec3n Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p. Sau khi mua l\u1ea1i, b\u1ea1n c\u1ea7n ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c duy tr\u00ec ho\u1eb7c c\u1ea3i ti\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed3ng th\u1eddi gi\u00fap duy tr\u00ec gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

7. \u0110\u00e1nh Gi\u00e1 V\u00e0 \u0110i\u1ec1u Ch\u1ec9nh C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Kinh Doanh<\/strong><\/span><\/h3>\n

Cu\u1ed1i c\u00f9ng, sau khi mua l\u1ea1i, b\u1ea1n c\u1ea7n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u00fang sao cho ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh m\u1edbi. H\u00e3y theo d\u00f5i k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 tri\u1ec3n khai v\u00e0 s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p lu\u00f4n duy tr\u00ec \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb cao nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n

M\u1ed9t k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng v\u00e0 linh ho\u1ea1t s\u1ebd gi\u00fap b\u1ea1n kh\u00f4ng ch\u1ec9 duy tr\u00ec m\u00e0 c\u00f2n t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p sau khi mua l\u1ea1i.<\/span><\/p>\n

Duy tr\u00ec v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p sau khi mua l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng, nh\u01b0ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 s\u1ef1 qu\u1ea3n l\u00fd c\u1ea9n tr\u1ecdng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai. Vi\u1ec7c hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p, t\u00edch h\u1ee3p th\u00e0nh c\u00f4ng, gi\u1eef v\u1eefng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean, c\u00f9ng v\u1edbi vi\u1ec7c \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c l\u00e0 ch\u00eca kh\u00f3a gi\u00fap duy tr\u00ec s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/span><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang xem x\u00e9t vi\u1ec7c mua l\u1ea1i m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c mu\u1ed1n bi\u1ebft th\u00eam chi ti\u1ebft v\u1ec1 c\u00e1ch duy tr\u00ec v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb sau khi mua l\u1ea1i, h\u00e3y li\u00ean h\u1ec7 v\u1edbi Transworld Business Advisors \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p v\u00e0 h\u1ed7 tr\u1ee3 trong su\u1ed1t qu\u00e1 tr\u00ecnh n\u00e0y.<\/span><\/p>\n

>>> Xem th\u00eam: <\/strong>Mua doanh nghi\u1ec7p \u0111ang thua l\u1ed7: C\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 hay \u201cc\u00e1i b\u1eaby\u201d t\u00e0i ch\u00ednh?<\/span><\/a><\/p>\n

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Mua l\u1ea1i doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc. […]<\/p>\n","protected":false},"author":3,"featured_media":2875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[151],"tags":[],"class_list":["post-2874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts\/2874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=2874"}],"version-history":[{"count":2,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts\/2874\/revisions"}],"predecessor-version":[{"id":2877,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts\/2874\/revisions\/2877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/media\/2875"}],"wp:attachment":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=2874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=2874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=2874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}