{"id":3333,"date":"2025-06-28T11:05:27","date_gmt":"2025-06-28T04:05:27","guid":{"rendered":"https:\/\/tworldvietnam.com\/?p=3333"},"modified":"2025-06-28T11:09:57","modified_gmt":"2025-06-28T04:09:57","slug":"dinh-gia-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/tworldvietnam.com\/en\/dinh-gia-doanh-nghiep\/","title":{"rendered":"T\u1ea1i sao \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p l\u00e0 1 b\u01b0\u1edbc b\u1eaft bu\u1ed9c tr\u01b0\u1edbc khi g\u1ecdi v\u1ed1n?"},"content":{"rendered":"<h3 data-pm-slice=\"1 2 []\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-3334 aligncenter\" src=\"https:\/\/tworldvietnam.com\/wp-content\/uploads\/2025\/06\/dinh-gia-doanh-nghiep-3.png\" alt=\"\" width=\"840\" height=\"525\" srcset=\"https:\/\/tworldvietnam.com\/wp-content\/uploads\/2025\/06\/dinh-gia-doanh-nghiep-3.png 840w, https:\/\/tworldvietnam.com\/wp-content\/uploads\/2025\/06\/dinh-gia-doanh-nghiep-3-768x480.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 2 []\">&#8220;B\u1ea1n kh\u00f4ng th\u1ec3 g\u1ecdi v\u1ed1n hi\u1ec7u qu\u1ea3, n\u1ebfu kh\u00f4ng l\u00e0m ch\u1ee7 gi\u00e1 tr\u1ecb c\u1ee7a ch\u00ednh m\u00ecnh.&#8221;<\/p>\n<p data-pm-slice=\"1 2 []\">\n<p>G\u1ecdi v\u1ed1n kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 thuy\u1ebft tr\u00ecnh pitch deck, h\u1ee9a h\u1eb9n t\u01b0\u01a1ng lai hay thuy\u1ebft ph\u1ee5c b\u1eb1ng s\u1ef1 \u0111am m\u00ea. N\u00f3 l\u00e0 cu\u1ed9c ch\u01a1i c\u1ee7a <strong>ki\u1ec3m so\u00e1t \u2013 ph\u00e2n b\u1ed5 \u2013 v\u00e0 \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb<\/strong>. V\u00e0 trong m\u1ecdi cu\u1ed9c ch\u01a1i \u0111\u00f3, <strong>\u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p<\/strong> ch\u00ednh l\u00e0 kim ch\u1ec9 nam.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. G\u1ecdi v\u1ed1n m\u00e0 kh\u00f4ng \u0111\u1ecbnh gi\u00e1 \u2013 gi\u1ed1ng nh\u01b0 b\u00e1n nh\u00e0 m\u00e0 kh\u00f4ng kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>R\u1ea5t nhi\u1ec1u founder g\u1ecdi v\u1ed1n theo c\u1ea3m t\u00ednh:<\/p>\n<ul data-spread=\"false\">\n<li>D\u1ef1a v\u00e0o benchmark c\u00e1c startup t\u01b0\u01a1ng t\u1ef1<\/li>\n<li>D\u1ef1a v\u00e0o s\u1ed1 ti\u1ec1n c\u1ea7n chi ti\u00eau 12 th\u00e1ng t\u1edbi<\/li>\n<li>Ho\u1eb7c t\u1ec7 h\u01a1n: d\u1ef1a v\u00e0o s\u1ed1 nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1eb5n s\u00e0ng r\u00f3t v\u1ed1n<\/li>\n<\/ul>\n<p>Trong khi \u0111\u00f3, <strong>\u0111\u1ecbnh gi\u00e1 \u0111\u00fang gi\u00fap b\u1ea1n bi\u1ebft r\u00f5<\/strong>:<\/p>\n<ul data-spread=\"false\">\n<li>Gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng 3\u20135 n\u0103m t\u1edbi<\/li>\n<li>Kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn tr\u00ean t\u1eebng \u0111\u01a1n v\u1ecb v\u1ed1n<\/li>\n<li>T\u1ef7 l\u1ec7 chia s\u1ebb c\u1ed5 ph\u1ea7n t\u1ed1i \u01b0u qua c\u00e1c v\u00f2ng \u0111\u1ea7u t\u01b0<\/li>\n<\/ul>\n<blockquote><p>&#8220;N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ecbnh gi\u00e1, ng\u01b0\u1eddi kh\u00e1c s\u1ebd l\u00e0m \u0111i\u1ec1u \u0111\u00f3 thay b\u1ea1n \u2013 v\u00e0 th\u01b0\u1eddng l\u00e0 th\u1ea5p h\u01a1n b\u1ea1n ngh\u0129.&#8221;<\/p><\/blockquote>\n<div>\n<hr \/>\n<\/div>\n<h3>2. Founder kh\u00f4ng n\u1eafm \u0111\u1ecbnh gi\u00e1 \u2013 s\u1ebd s\u1edbm m\u1ea5t quy\u1ec1n ki\u1ec3m so\u00e1t doanh nghi\u1ec7p m\u00ecnh<\/h3>\n<h4>Case study: Yeah1 m\u1ea5t quy\u1ec1n ki\u1ec3m so\u00e1t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i dung s\u1ed1 h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam<\/h4>\n<p>Yeah1 t\u1eebng \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u01a1n 100 tri\u1ec7u USD khi IPO. Nh\u01b0ng sau th\u01b0\u01a1ng v\u1ee5 th\u1ea5t b\u1ea1i v\u1edbi YouTube, gi\u00e1 tr\u1ecb doanh nghi\u1ec7p s\u1ee5t gi\u1ea3m m\u1ea1nh, ban l\u00e3nh \u0111\u1ea1o thi\u1ebfu \u0111\u1ecbnh gi\u00e1 c\u1eadp nh\u1eadt \u0111\u1ec3 c\u01a1 c\u1ea5u l\u1ea1i c\u1ed5 ph\u1ea7n, v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 c\u1ed5 \u0111\u00f4ng s\u00e1ng l\u1eadp d\u1ea7n r\u1eddi kh\u1ecfi c\u00f4ng ty.<\/p>\n<blockquote><p>Th\u1ea5t b\u1ea1i kh\u00f4ng \u0111\u1ebfn t\u1eeb s\u1ea3n ph\u1ea9m \u2013 m\u00e0 \u0111\u1ebfn t\u1eeb vi\u1ec7c kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c &#8220;gi\u00e1 tr\u1ecb doanh nghi\u1ec7p theo th\u1eddi gian&#8221;.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3338\" src=\"https:\/\/tworldvietnam.com\/wp-content\/uploads\/2025\/06\/dinh-gia-doanh-nghiep-5.webp\" alt=\"\" width=\"800\" height=\"496\" srcset=\"https:\/\/tworldvietnam.com\/wp-content\/uploads\/2025\/06\/dinh-gia-doanh-nghiep-5.webp 800w, https:\/\/tworldvietnam.com\/wp-content\/uploads\/2025\/06\/dinh-gia-doanh-nghiep-5-768x476.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><\/blockquote>\n<div><\/div>\n<h3>3. \u0110\u1ecbnh gi\u00e1 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 b\u00e1n \u2013 m\u00e0 \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n<p>M\u1ed9t b\u00e1o c\u00e1o \u0111\u1ecbnh gi\u00e1 kh\u00f4ng \u00e9p b\u1ea1n ph\u1ea3i b\u00e1n hay g\u1ecdi v\u1ed1n. N\u00f3 gi\u00fap b\u1ea1n:<\/p>\n<ul data-spread=\"false\">\n<li>Bi\u1ebft doanh nghi\u1ec7p \u0111ang \u1edf \u0111\u00e2u trong v\u00f2ng \u0111\u1eddi ph\u00e1t tri\u1ec3n<\/li>\n<li>Ch\u1ee7 \u0111\u1ed9ng ch\u1ecdn th\u1eddi \u0111i\u1ec3m h\u1ee3p l\u00fd \u0111\u1ec3 huy \u0111\u1ed9ng th\u00eam v\u1ed1n ho\u1eb7c tho\u00e1i v\u1ed1n<\/li>\n<li>Bi\u1ebft n\u00ean \u0111\u00e0m ph\u00e1n v\u1edbi ai, \u1edf v\u00f2ng n\u00e0o, v\u00e0 v\u1edbi k\u1ef3 v\u1ecdng g\u00ec<\/li>\n<\/ul>\n<blockquote><p>VinCommerce (VinMart) \u0111\u00e3 \u0111\u01b0\u1ee3c VinGroup tho\u00e1i v\u1ed1n \u0111\u00fang l\u00fac sang Masan, sau khi \u0111\u00e1nh gi\u00e1 l\u1ea1i m\u00f4 h\u00ecnh l\u1ee3i nhu\u1eadn ng\u00e0nh b\u00e1n l\u1ebb. \u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a &#8220;\u0111\u1ecbnh gi\u00e1 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c tho\u00e1i lui th\u00f4ng minh&#8221;.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3337\" src=\"https:\/\/tworldvietnam.com\/wp-content\/uploads\/2025\/06\/dinh-gia-doanh-nghiep-4.webp\" alt=\"\" width=\"480\" height=\"295\" \/><\/p><\/blockquote>\n<div>\n<hr \/>\n<\/div>\n<h3>4. \u0110\u1ecbnh gi\u00e1 l\u00e0 t\u1ea5m b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c \u2013 kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u1ec3 &#8216;show&#8217; cho nh\u00e0 \u0111\u1ea7u t\u01b0<\/h3>\n<p>B\u00e1o c\u00e1o \u0111\u1ecbnh gi\u00e1 t\u1ed1t s\u1ebd ch\u1ee9a:<\/p>\n<ul data-spread=\"false\">\n<li>D\u00f2ng ti\u1ec1n d\u1ef1 ph\u00f3ng<\/li>\n<li>Ch\u1ec9 s\u1ed1 ROIC, EBITDA margin, chi ph\u00ed v\u1ed1n<\/li>\n<li>C\u00e1c t\u00ecnh hu\u1ed1ng m\u00f4 ph\u1ecfng (scenario planning)<\/li>\n<\/ul>\n<p>\u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh, d\u00f9ng cho:<\/p>\n<ul data-spread=\"false\">\n<li>Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3 sau khi g\u1ecdi v\u1ed1n<\/li>\n<li>Thi\u1ebft k\u1ebf l\u1ed9 tr\u00ecnh scale team, m\u1edf th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Chu\u1ea9n b\u1ecb chi\u1ebfn l\u01b0\u1ee3c IPO ho\u1eb7c M&amp;A trong t\u01b0\u01a1ng lai<\/li>\n<\/ul>\n<blockquote><p>M\u1ed9t startup c\u00f4ng ngh\u1ec7 t\u1ea1i \u0110\u00e0 N\u1eb5ng sau khi \u0111\u1ecbnh gi\u00e1 l\u1ea1i b\u1eb1ng <a href=\"https:\/\/tworldvietnam.com\/en\/cach-tinh-gia-tri-doanh-nghiep-bang-dcf\/\">ph\u01b0\u01a1ng ph\u00e1p DCF<\/a> \u0111\u00e3 c\u1eaft gi\u1ea3m 30% k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng kh\u00f4ng c\u1ea7n thi\u1ebft, v\u00e0 nh\u1edd \u0111\u00f3 gi\u1eef \u0111\u01b0\u1ee3c bi\u00ean l\u1ee3i nhu\u1eadn t\u1ed1t khi g\u1ecdi v\u1ed1n v\u00f2ng Pre-Series A.<\/p><\/blockquote>\n<div>\n<hr \/>\n<\/div>\n<h3>5. N\u1ebfu b\u1ea1n kh\u00f4ng ki\u1ec3m so\u00e1t gi\u00e1 tr\u1ecb doanh nghi\u1ec7p, b\u1ea1n kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c v\u1eadn m\u1ec7nh c\u1ee7a ch\u00ednh m\u00ecnh<\/h3>\n<p>Nhi\u1ec1u founder ngh\u0129 r\u1eb1ng m\u00ecnh \u0111ang \u0111i g\u1ecdi v\u1ed1n. Nh\u01b0ng th\u1ef1c t\u1ebf, <strong>ch\u00ednh h\u1ecd \u0111ang d\u1ea7n &#8220;b\u00e1n \u0111i t\u1eebng ph\u1ea7n doanh nghi\u1ec7p&#8221; m\u00e0 kh\u00f4ng bi\u1ebft m\u00ecnh \u0111\u00e3 \u0111\u00e1nh \u0111\u1ed5i bao nhi\u00eau.<\/strong><\/p>\n<p>\u0110\u1ecbnh gi\u00e1 l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n:<\/p>\n<ul data-spread=\"false\">\n<li>Bi\u1ebft r\u00f5 m\u1ee9c \u0111\u1ed9 \u0111\u00e1nh \u0111\u1ed5i (equity for capital)<\/li>\n<li>Ch\u1ee7 \u0111\u1ed9ng trong th\u01b0\u01a1ng l\u01b0\u1ee3ng<\/li>\n<li>Kh\u00f4ng b\u1ecb \u201cb\u1eaby \u0111\u1ecbnh gi\u00e1\u201d khi v\u00f2ng sau nh\u00e0 \u0111\u1ea7u t\u01b0 \u00e9p down round<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3336 aligncenter\" src=\"https:\/\/tworldvietnam.com\/wp-content\/uploads\/2025\/06\/dinh-gia-doanh-nghiep-1.jpeg\" alt=\"\" width=\"800\" height=\"500\" srcset=\"https:\/\/tworldvietnam.com\/wp-content\/uploads\/2025\/06\/dinh-gia-doanh-nghiep-1.jpeg 800w, https:\/\/tworldvietnam.com\/wp-content\/uploads\/2025\/06\/dinh-gia-doanh-nghiep-1-768x480.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<div>\n<hr \/>\n<\/div>\n<h3>K\u1ebft lu\u1eadn: L\u00e0m ch\u1ee7 \u0111\u1ecbnh gi\u00e1 \u2013 L\u00e0m ch\u1ee7 cu\u1ed9c ch\u01a1i<\/h3>\n<p>G\u1ecdi v\u1ed1n kh\u00f4ng ph\u1ea3i l\u00e0 xin ti\u1ec1n. G\u1ecdi v\u1ed1n l\u00e0 b\u00e1n m\u1ed9t ph\u1ea7n doanh nghi\u1ec7p \u2013 m\u1ed9t ph\u1ea7n t\u1ea7m nh\u00ecn, m\u1ed9t ph\u1ea7n t\u01b0\u01a1ng lai.<\/p>\n<p>V\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n th\u1ee9 m\u00ecnh kh\u00f4ng hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb.<\/p>\n<p>? <strong>H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c \u0111\u1ecbnh gi\u00e1 \u2013 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t, \u0111\u00e0m ph\u00e1n, v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p \u0111\u00fang h\u01b0\u1edbng.<\/strong><\/p>\n<p>? \u0110\u1ed9i ng\u0169 <a href=\"https:\/\/www.facebook.com\/tworldvietnam?locale=vi_VN\" target=\"_blank\" rel=\"noopener\">Transworld Business Advisors Vietnam<\/a> s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n trong qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1, x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh t\u00e0i ch\u00ednh v\u00e0 chu\u1ea9n b\u1ecb cho c\u00e1c th\u01b0\u01a1ng v\u1ee5 g\u1ecdi v\u1ed1n ho\u1eb7c M&amp;A chuy\u00ean nghi\u1ec7p.<\/p>\n<blockquote><p>\u0110\u1ecbnh gi\u00e1 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 bi\u1ebft b\u1ea1n \u0111ang \u1edf \u0111\u00e2u \u2013 m\u00e0 \u0111\u1ec3 gi\u00fap b\u1ea1n ch\u1ecdn \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng \u0111i \u0111\u00fang nh\u1ea5t.<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>&nbsp; &#8220;B\u1ea1n kh\u00f4ng th\u1ec3 g\u1ecdi v\u1ed1n hi\u1ec7u qu\u1ea3, n\u1ebfu kh\u00f4ng l\u00e0m ch\u1ee7 gi\u00e1 tr\u1ecb c\u1ee7a ch\u00ednh m\u00ecnh.&#8221; G\u1ecdi v\u1ed1n kh\u00f4ng [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[151],"tags":[],"class_list":["post-3333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts\/3333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/comments?post=3333"}],"version-history":[{"count":5,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts\/3333\/revisions"}],"predecessor-version":[{"id":3340,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/posts\/3333\/revisions\/3340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/media\/3335"}],"wp:attachment":[{"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/media?parent=3333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/categories?post=3333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tworldvietnam.com\/en\/wp-json\/wp\/v2\/tags?post=3333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}