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Description
Grundlagen des MarketingmanagementsEinfhrung in Strategie, Instrumente, Umsetzung und Unternehmensfhrung EAN: 9783658296377 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Auflage: 6., berarbeitete und erweiterte Aufl. 2020, 20006 Erscheinungsjahr: 17. 07. 2020 Produktform: Kartoniert Beilage: Book w. online files update Autoren: Homburg, Christian Auflage Ausgabe: 6., berarbeitete und erweiterte Aufl. 2020
Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
| EAN: | 9783658296377 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 6., überarbeitete und erweiterte Aufl. 2020, 20006 |
| Erscheinungsjahr: | 17.07.2020 |
| Produktform: | Kartoniert |
| Beilage: | Book w. online files / update |
| Autoren: | Homburg, Christian |
| Auflage/Ausgabe: | 6., überarbeitete und erweiterte Aufl. 2020 |
| Seitenzahl/Blattzahl: | 371 |
| Abbildungen: | 3 schwarz-weiße und 123 farbige Abbildungen, Bibliographie |
| Themenüberschrift: | BUSINESS & ECONOMICS / Marketing / General |
| Keyword: | Marketing - Buch;Marketingeinführung;Marketinggrundlagen;Marketingmanagement;Marketingstrategie;Marktorientierte Unternehmensführung;Perspektiven des Marketing;Vertriebspolitik;Kommunikationspolitik;Preispolitik;Produktpolitik;B-to-B-Marketing;Konsumentenverhalten |
| Fachschema: | Absatz / Marketing~Marketing~Vermarktung~Marktforschung |
| Bildungszweck: | für die Hochschule |
| Imprint-Titels: | Springer Gabler |
| Fachkategorie: | Marktforschung |
| Seitenanzahl: | XVIII, 371 |
| Verlag: | Springer-Verlag GmbH, Springer Fachmedien Wiesbaden GmbH |
| Länge: | 238 mm |
| Breite: | 170 mm |
| Höhe: | 20 mm |
| Gewicht: | 619 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Herkunftsland: | NIEDERLANDE (NL) |
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4.6 ★★★★★
Based on 13 reviews
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Product Reviews
★★★★★ 5
Great price, very cute
Color: White
I purchased this cabinet for the laundry room. Overall it's a great product, especially for the price. I put it together by myself and it took about 30 minutes. It does come with all the hardware you need to install but I used my own hammer as it got the job done quicker. I would caution that mine came with a lot of sawdust. I ended up using the backboard for a dust collector and then ending up cleaning it at the end before install. The size is great for what I need.
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Reviewed in the United States on April 27, 2026
★★★★★ 4
Satisfied buyer
Color: White
Easy to install and hang. Material are nice and definitely look more expensive than the price. Good size but not great; suitable for jars bottles/toiletries. Not big enough for towels or thick hand towels.
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Reviewed in the United States on May 12, 2026
★★★★★ 5
Simple modern cabinet
Color: White
This cabinet is a great size, easy as assembly and shelves that hold a lot. Nice, simple modern look.
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Reviewed in the United States on April 6, 2026
★★★★★ 5
Great price
Color: Black
Quick delivery, cheap but descent product and perfect finish for my high end low budget bath remodel!
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Reviewed in the United States on April 13, 2026
★★★★★ 3
Primed. Not painted!!
Color: White, Color: White
Pros: price is good. Seems sturdy enough. Size is nice. Easy to hang on wall.
Cons: be prepared to paint this cabinet. it’s primed only. There is no finish coat. Looks kinda rough, Dirty and unfinished. A coat of paint will fix this issue. Install was a breeze until I got to the backing of the cabinet. You have to nail 20 finish nails with this dinky little hammer that’s provided. I was actually cracking up laughing the whole time cause it felt so silly. Took a long time with the toy hammer… once I got my real hammer all was well.
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Reviewed in the United States on April 26, 2026