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Description
Using Behavioral Science in MarketingDrive Customer Action and Loyalty by Prompting Instinctive Responses EAN: 9781398606487 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Erscheinungsjahr: 2022 Produktform: Kartoniert Autoren: Harhut, Nancy Themenberschrift: BUSINESS & ECONOMICS Marketing General Keyword: Behavioral economics; Consumer psychology; Consumer insights; Buyer behavior; Decision making; Response
Drive Customer Action and Loyalty by Prompting Instinctive Responses
| EAN: | 9781398606487 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Erscheinungsjahr: | 2022 |
| Produktform: | Kartoniert |
| Autoren: | Harhut, Nancy |
| Themenüberschrift: | BUSINESS & ECONOMICS / Marketing / General |
| Keyword: | Behavioral economics; Consumer psychology; Consumer insights; Buyer behavior; Decision-making; Response rates; Customer engagement; Using Behavioral Science in Marketing; Nancy Harhut; Kogan Page; behavioral science marketing; behavioural science marketing; behavioral marketing strategy; consumer psychology marketing; behavioral economics marketing; nudge marketing; applied behavioral science; science of persuasion marketing; influence marketing strategy; customer behavior insights; buyer decision making psychology; how customers make decisions; why customers buy; how to influence customer behavior; change customer behavior marketing; apply behavioral science in marketing |
| Fachschema: | Englische Bücher / Wirtschaft, Business~Verhalten / Wirtschaft, Arbeit, Recht~Wirtschaftspsychologie~Electronic Marketing - Online-Marketing~Marketing / Electronic Commerce~Marktforschung~Absatz / Marketing~Marketing~Vermarktung |
| Fachkategorie: | Verhaltensökonomie~Online-Marketing~Marktforschung, Management: Vertrieb und Marketing |
| Text Sprache: | eng |
| Seitenanzahl: | XIV, 272 |
| Verlag: | Kogan Page |
| Länge: | 230 mm |
| Breite: | 157 mm |
| Höhe: | 16 mm |
| Gewicht: | 434 gr |
| Genre: | Importe |
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
Nice evening clutch
Size: One Size, Color: Pale Gold
Nice and elegant
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Reviewed in the United States on January 16, 2026
★★★★★ 5
Perfect and good quality
Size: One Size, Color: Silver-tone Hardware/Black
I liked it so much😍
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Reviewed in the United States on December 29, 2025
★★★★★ 5
Comfortable
Size: 8, Color: Natural Snake
These shoes are cute, and go with most everything. They are comfortable and can be work for while without having any issues. I was a bit worried they might rub blisters but have not had that problem with these. The heel and fit of them are perfect. And they are versatile. Worth the price.
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Reviewed in the United States on May 11, 2026
★★★★★ 5
Small toe box BUT SOO cute
Size: 8.5, Color: Natural Snake
Very cute but if you have wide toes and typically require a wider toe box you’ll end up with blisters if you walk a lot in them.
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Reviewed in the United States on May 16, 2026
★★★★★ 3
Cute but uncomfortable
Size: 6.5, Color: Black Leather
I’m usually a size 6. I got a 6.5, they fit perfect. Super cute, but just from trying them on and walking around my fit we’re already turned red. Still going to wear them to my event but I’m in for one lol
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Reviewed in the United States on November 23, 2025