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Vertriebskonzeption und VertriebssteuerungDie Instrumente des integrierten Kundenmanagements (CRM) EAN: 9783800642649 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Auflage: 5. Auflage, 12005 Erscheinungsjahr: 03. 05. 2012 Produktform: Leinen, Gebunden Autoren: Winkelmann, Peter Auflage Ausgabe: 5. Auflage Seitenzahl Blattzahl: 786 Keyword: Channel; Kundengewinnung; Marketing; Multi; MultiChannelMarketing;
Die Instrumente des integrierten Kundenmanagements (CRM)
| EAN: | 9783800642649 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 5. Auflage, 12005 |
| Erscheinungsjahr: | 03.05.2012 |
| Produktform: | Leinen, Gebunden |
| Autoren: | Winkelmann, Peter |
| Auflage/Ausgabe: | 5. Auflage |
| Seitenzahl/Blattzahl: | 786 |
| Keyword: | Channel; Kundengewinnung; Marketing; Multi; MultiChannelMarketing; Vertriebscontrolling; Vertriebspolitik |
| Fachschema: | Direktmarketing - Direktvermarktung~Marketing / Direktmarketing~Kundenmanagement~Kundenzufriedenheit~Management / Kundenmanagement~Kundenorientierung~Vertrieb~Business / Management~Management~Absatz / Marketing~Marketing~Vermarktung |
| Fachkategorie: | Betriebswirtschaft und Management: Lehrbücher, Handbücher~Vertrieb und Marketing, Management: Vertrieb und Marketing |
| Bildungszweck: | für die Hochschule |
| Thema: | Verstehen, Optimieren |
| Text Sprache: | ger |
| Seitenanzahl: | XX, 786 |
| Verlag: | Vahlen Franz GmbH, Vahlen, Franz |
| Länge: | 246 mm |
| Breite: | 177 mm |
| Höhe: | 45 mm |
| Gewicht: | 2000 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Herkunftsland: | DEUTSCHLAND (DE) |
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4.6 ★★★★★
Based on 25 reviews
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Product Reviews
★★★★★ 1
Very basic
Format: Paperback
The idea of the book is to be condensed and concise but there is too much information that should be expanded on that is not. The writers of this book seem to think students using the book have a strong pediatric background but for FNPs that isn’t always the case. I found myself having to do research outside of the book to understand the chapters. Also there were many typos and mislabeled diagrams.
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Reviewed in the United States on October 14, 2023
★★★★★ 1
Poorly written
Format: Paperback
I had to get this for my class. I wish I had a different textbook because it is poorly written, does not explain details, hard to follow the sentences in a certain sections, A LOT of typos (totally misspelled name of the disease). I don't think this is very good textbook material.
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Reviewed in the United States on April 16, 2023
★★★★★ 5
Great condition
Format: Paperback
Loved this book. So informative. Used it for my MSN- FNP course.
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Reviewed in the United States on July 14, 2022
★★★★★ 1
If you have to buy this book for grad school I’m sorry it’s time you will never get back
Format: Paperback
It’s just a lot of nonsense
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Reviewed in the United States on October 4, 2022
★★★★★ 5
Good shape
Format: Paperback
Book was complete and in good shape.
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Reviewed in the United States on October 29, 2025