SKU: 21096737519

The Ideological Brain : A Radical Science of Susceptible Minds by Leor Zmigrod

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The Ideological Brain : A Radical Science of Susceptible Minds by Leor ZmigrodWhy do some people become radicalized? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas?If I had to pick one, Zmigrods would be my book to watch out for in 2025 Simon Ings, New ScientistFilled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understoodSteven PinkerThe human brain faces a set of

Why do some people become radicalized?Who is most susceptible to ideological thinking?Can we unchain our minds from toxic dogmas?‘If I had to pick one, Zmigrod’s would be my book to watch out for in 2025’ Simon Ings, New Scientist‘Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood’Steven PinkerThe human brain faces a set of dilemmas every day: how to achieve coherence from fragmented sensory inputs and how to attain connection with other people in an increasingly atomized and isolating world. Ideologies offer a shortcut, providing easy answers, scripts to follow, and a sense of shared identity. Whether our ideologies are far-right, far-left, nationalist, religious, or even progressive, they simplify our understanding and give us organizing frameworks through which to act and interact with others. But ideologies come at a cost: demanding conformity and suppressing individuality through rigid rules, repetitive rituals, and intolerance. Once ideologies grip our minds, they fundamentally transform us, making us less sensitive and adaptable.

Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies – ideologies actually change our neural architecture, our cells. For instance, she demonstrates how a simple card sorting game can reveal your entire approach to life. Cognitive rigidity in such tasks – struggling to adapt to new rules – mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible.

The Ideological Brain is essential reading in today’s polarized and polarizing world. To foster a more informed, resilient and freer society, we need to zoom into the processes happening inside each of us and learn to spot rigid thinking in ourselves and others. We need to learn to avoid black-and-white thinking and embrace ambiguity. We need to recognize our ability to resist irrational rules and authority. Regardless of your political stance, this book will challenge you to reassess your convictions – and what they are doing to your brain.

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Binding: Hardback,
Pagination: 336 pages
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SKU: 21096737519

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Scache444
Battle Creek, US
★★★★★ 4
Worked out perfect. Great value, quality suit
Size: Small, Color: Black, Size: Small, Color: Black
Worked out perfectly for my son’s 8th grade formal. Pictured he is wearing a men’s small. Quality but a little baggy. It fit fine but we had the jacket altered to fit tighter around his back and the pants were hemmed and tapered. Great value for the money. Does not include a white shirt. Includes jacket, vest, pants, bow tie and pocket pin. 4 stars only because of baggy but some may like that fit.
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Reviewed in the United States on May 4, 2025
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Dimel
Bozeman, US
★★★★★ 5
Awesome Suit
Size: Medium, Color: Black
Awesome suit, My son wore it to prom.
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Reviewed in the United States on April 29, 2026
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Eric Simmons
Fort Morgan, US
★★★★★ 5
My Partner Wore It to My Class Reunion
Size: Medium, Color: Black
This MAGE MALE men’s 3-piece slim fit suit was absolutely perfect for my class reunion. My partner looked incredibly sharp and put-together, and the one-button design gave it a modern, elegant look. The vest really elevated the outfit and made it stand out from a standard suit. The fit was flattering and tailored, and the fabric felt comfortable enough to wear for hours without looking wrinkled or stiff. The quality exceeded our expectations for the price, and the suit photographed beautifully as well. He received so many compliments throughout the night, and it truly made the occasion feel extra special. Highly recommend this suit for formal events, reunions, or any time you want to make a great impression.
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Reviewed in the United States on December 25, 2025
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Eliezer Joaquin
Carnegie, US
★★★★★ 1
Buy 2 sizes if you are interested.
I ordered this suit for an event, unfortunately was not able to wear it. The Vest was missing, it fit bigger than it should (over sized although I measured), and the black jacket came with a WHITE STAIN. The suit and vest were the main reason for my purchase. The material of the suit was comfortable and stretchable, pants fit well. The bow tie and pocket piece were great in color and detail, brand new.
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Reviewed in the United States on March 13, 2026
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Abbott Gautreaux
New York, US
★★★★★ 3
No bow tie
Size: Large, Color: Navy-194
I didn’t come with bow tie
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Reviewed in the United States on January 7, 2026

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