SKU: 12179425591

Everything You Want is on the Other Side of Hard

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Everything You Want is on the Other Side of HardInspirational memoir & bro self development, from the world's fastest marathon runner over 50, who overcame poverty and addiction on his path to greatness Born into a broken family just outside of Boston, Ken Rideout grew up in a household persistently scarred by drugs and crime. At just eighteen, he found himself working as a guard in a prison where his stepfather had been incarcerated, and his brother would later serve time. Despite the bleak

Inspirational memoir & bro self-development, from the world's fastest marathon runner over 50, who overcame poverty and addiction on his path to greatness

Born into a broken family just outside of Boston, Ken Rideout grew up in a household persistently scarred by drugs and crime. At just eighteen, he found himself working as a guard in a prison where his stepfather had been incarcerated, and his brother would later serve time. Despite the bleak expectations set by his family, Ken harboured dreams far beyond the confines of his upbringing.

Ken eventually broke free from the gritty streets of his youth to the high-stakes world of Wall Street, where he carved out a successful career. Yet, beneath the veneer of success, he battled a decade-long addiction to opioids, spending his hard-earned wealth on pills. The turning point came with the adoption of a daughter from overseas—a wake-up call to become the father and man he always dreamed of being.

Running became Ken’s salvation. With unwavering determination, he willed himself to run vast distances. In three years, Ken transformed from a ‘running nobody’ to the world’s fastest marathoner over fifty. His mantra: Win—or die trying. In the book, Ken shares his awe-inspiring achievements, including, at age fifty-two, winning the Masters (50+) Marathon World Championships in Chicago and conquering the Gobi March ultra-marathon, one of the world’s toughest races. Through sheer resilience and grit, Ken rewrote his story. By publishing this book, he will now help readers to re-write their story too.

Paperback.

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SKU: 12179425591

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Pat
Alexandria, US
★★★★★ 5
work well
Color: Light
I recently switched to this mineral sunscreen after having irritation and redness from several chemical sunscreens, and it has made a big difference for me. My skin is sensitive, but this one feels gentle and comfortable without causing burning or itching. It gives me good protection and doesn’t leave my skin feeling worse by the end of the day. Definitely a better option for sensitive skin.
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Reviewed in the United States on May 27, 2026
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Birmingham, US
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Glowy SPF skin tint, Great skin-like coverage
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Reviewed in the United States on May 25, 2026
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fatima
Omaha, US
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Reviewed in the United States on April 18, 2026
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Robert Salas
Birmingham, US
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Best Sunblock ever!!
Color: Bronze
I kept seeing this all over my social media, so I decided to do some research before purchasing. I was pleased at how high the reviews were. I decided to purchase and I’m totally obsessed! I’ve been using for a few months now and I don’t even wear any foundation anymore. This has literally replaced it. I love how it glides on like butter, and how It’s so smooth and light. I get so many compliments on my face. Best sunblock ever!! I’m forever a customer! Highly recommended!!
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ladybossplanner
Omaha, US
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Bronze and Matte are brown girl friendly
Color: Bronze, Color: Bronze
TLDR: I got bronze and matte formulas and I have oily skin. I’m very happy with these. Bronze is a perfect match until it oxidizes so I mix it with medium for the perfect shade. Bronze will be flexible across a wide range of skin tones. Matte formula is perfect on its own, more like a satin matte finish. I think matte has less pigment than bronze. Both are easy to apply and reapply, blends nicely, zero white cast- no Casper. What I liked: I really like the finish on these. I have oily skin and these work well for me. They don’t burn my eyes. Bronze gives a little glow while matte tones down the shine but it’s not too matte, more like satin matte. I can wear matte on its own but I have to mix bronze with medium because it oxidizes after a few minutes. These are both great options for daily wear. What could be better: I wouldn’t change anything about the matte formula. But it can get thick after several reapplications. I wish the bronze formula didn’t oxidize. While it doesn’t oxidize every time, you just never know when it will. But mixing it with medium helps to keep it chill. Skin tone: For reference, I usually have to mix shades to get my perfect match. But my skin tone tans very easily and is lighter in winter, darker in summer. So I mix medium with bronze or tan. Some of my foundation colors if it helps you: Armani 7.8, Hourglass 11, EL DW 4N2, MUFE 3N42, NARS Aruba, Dior 4N, Haus Labs 330. Would I recommend: Yes! This is best for brown girls who want a tinted sunscreen without a white cast. And it’s even for lighter people who want to bronze up their skin. About my photos/video: Photos show me wearing each formula as well as swatches. Hope this helps!
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Reviewed in the United States on July 14, 2025

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