SKU: 15305483205

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." Ron Willingham If you've tried manipulative, self focused selling

"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." -- Ron Willingham

If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs -- and believing that you can meet those needs -- will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.

Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate -- when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Binding Type: Hardcover
Publisher: Currency
Published: 06/17/2003
ISBN: 9780385509565
Pages: 240
Weight: 0.98lbs
Size: 9.46h x 6.40w x 0.80d
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SKU: 15305483205

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Claire
San Leandro, US
★★★★★ 5
must read!!!
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Heart and eye opening insights to navigating life Gods way. Left me feeling refreshed and clear-eyed. Brenda can explain and decode scripture in such a digestible manner. It isn’t intimidating at all, but so empowering!
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Lchums
Louisville, US
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The best book I've read on this subject!!!
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This is the best book on finding out "HOW" to hear the voice GOD for yourself!!! Great how to application and Pastor Brenda goes into deep depth understanding to show and reveal the questions you may have about this subject!-fasciating book you can trust!!! I highly recommend this book couldn't put it down...
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Lee Ann Rubsam
West Palm Beach, US
★★★★★ 5
Practical and Biblically Sound
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I enjoyed this book. Mrs. Kunneman anchored her teaching in Scripture. There was a lot of very practical advice.
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Reviewed in the United States on July 18, 2019
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mary k trumble
Grantham, US
★★★★★ 4
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I got this book for a lady friend of mine. She didn't have a way to purchase it so I ordered it for her. She has told me that she really enjoyed this book.
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Reviewed in the United States on May 10, 2015
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Patricia Sanders
Draper, US
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Great Book!!
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Reviewed in the United States on January 20, 2015

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