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Description
Creating You and Co: Learn to Think Like the CEO of Your Own Career"Stop looking for the right job," career couselors now tell us. "Start thinking of yourself as the head of a small business called 'You & Co., ' and view employers as potential customers. That's the key to a successful career." That all very well, but how? No one is better at explaining the new world of work better than William Bridges, inventor of the term "You & Co." In Creating You & Co., he provides workers with a practical guide to overcoming the
"Stop looking for the right job," career couselors now tell us. "Start thinking of yourself as the head of a small business called 'You & Co., ' and view employers as potential customers. That's the key to a successful career." That all very well, but how?No one is better at explaining the new world of work better than William Bridges, inventor of the term "You & Co." In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This "D.A.T.A." is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your "product" and spotting your "market." By the end of this book, you'll think about your work in a new way--you'll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work you're best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.Binding Type: Paperback
Publisher: Da Capo Lifelong Books
Published: 10/30/1998
ISBN: 9780738200323
Pages: 208
Weight: 0.80lbs
Size: 9.22h x 7.38w x 0.45d
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4.6 ★★★★★
Based on 26 reviews
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Product Reviews
★★★★★ 5
A huge hit for the whole pack
Color: GREEN
Finding a toy that appeals to multiple dogs with different play styles is tough, but this interactive green goose is an absolute home run. The combination of the crinkle wings and the squeaker keeps them entertained and busy way longer than a standard plush toy.
Despite the daily thrashing, tugging, and chewing, the durability has been incredibly impressive. It’s the perfect size for larger breeds to grip, yet lightweight enough for smaller dogs to carry around by the neck.
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Reviewed in the United States on May 16, 2026
★★★★★ 5
Great toy that's a real hit so far!
Color: YELLOW
This squeaky goose has been a total hit and, more importantly, it actually passed the "German Shepherd test." It is always a gamble with plush toys and large breeds, but this one has stayed completely intact after several play sessions. Even with all the shaking and carrying around, the seams are holding up perfectly and the squeaker is still going strong. The combination of the squeak and the crinkle wings keeps things interesting, and the material feels much more durable than your average stuffed toy. If you have a powerful chewer who still loves a soft toy to carry around, this is a great, resilient option that won't fall apart immediately.
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Reviewed in the United States on May 1, 2026
★★★★★ 5
Not recommended for large breeds
Color: YELLOW
My pitty had fun with it and interacted with it. Unfortunately she destroyed it within in 20 minutes
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Reviewed in the United States on June 1, 2026
★★★★★ 5
The cutest softest, quack, quack
Color: PINK
My seven year-old full octane energy 12 pound dog is obsessed with ducks every toy that she’s ever gotten really attached to has been a duck and I bought the same exact up from a different store at least a dozen times because she was obsessed with it. But as soon as she would get the noisemaker out of it, it was time for anyone.
But it was so cheaply made I decided to start getting her different ducks that were supposed to be harder to destroy, and we still have a graveyard of destroyed ducks. But this one she doesn’t wanna destroy it. It only has one little squeaker is what I call it so she doesn’t care to try to tear it open and take it out.
The material is extremely lush and soft and it is incredibly adorable. I don’t really know what makes it an interactive toy though, but I recommend it.
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Reviewed in the United States on May 13, 2026
★★★★★ 1
Puppy destroyed in days
Color: PINK, Color: PINK
My 5 1/2 month old Maltese destroyed this toy in a few days so I would definitely say it is not chew resistance.
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Reviewed in the United States on June 8, 2026