SKU: 21100233545

The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to Exit

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The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to ExitHow do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start up journey begins here. From the bestselling author of The Small Business Start up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy to implement strategies to make your online venture an ongoing success. With a

How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

- Assess whether your business idea will work online/digitally
- Choose the right business model for your proposition and avoid wasting time
- Assess demand, viability and uncover untapped needs and gaps in the market
- Build a usable, engaging website and mobile app
- Create a buzz using social networking
- Drive high quality traffic to your site and convert visitors into paying customers
- Use search engine optimization (SEO) and marketing (SEM) tools effectively
- Raise finance and protect your business
- Build and maintain a strong brand
- Recruit and retain a strong team
- Sell the business or find a suitable successor.


Reviews for the book:

"If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch." Nick Jenkins, Founder of Moonpig.com

"This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way." Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)

"If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended "
Rowan Gormley, Founder and CEO of NakedWines.com

"Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business." Elizabeth Varley, Founder and CEO of TechHub



Binding Type: Paperback
Publisher: Capstone
Published: 05/07/2012
ISBN: 9780857082855
Pages: 310
Weight: 1.06lbs
Size: 9.19h x 6.37w x 0.66d
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SKU: 21100233545

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Verified Purchase
Wesley B. Jackson
Pawtucket, US
★★★★★ 4
funny!
Format: Hardcover
See the "candy wrapper rustler", the "hymn hummer" and all the others you remember )or still know, from church. See Homer's water-slide-to-the-baptismal-pool, and more. Fun to give as a gift.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 24, 2008
T
The Art and Making of
Alexandria, US
★★★★★ 4
Another Great Entry In This Series!
Format: Hardcover
See video for review. (For a full flip through and in-depth review, follow the Youtube link on my Amazon profile).
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 10, 2018
R
Reverend Skull
Natrona Heights, US
★★★★★ 3
for Simpson fans
Format: Hardcover
If you're a fan of the Simpsons' neighbor, this will certainly tickle your funnybone. Good old left-handed Ned tells and shows all, God bless him.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 20, 2009
M
Max
Phoenix, US
★★★★★ 5
Anne Carson is a Genius
Format: Hardcover
There is no one writing right now -- in essays, novels, poems or short stories -- who is as consistently brilliant as Anne Carson. Her last book, AUTOBIOGRAPHY OF RED contained some of the finest, most exquisite writing I've ever read; and this next collection is a masterpiece. There is a long essay in the book titled IRONY IS NOT ENOUGH: My Life As Catherine Deneuve that is at once moving, sexy and intelligent. There are also a sequence of poems about Hoppers paintings, paired with St. Augustine's Confessions that show perfectly how Carson dances on the fault lines of the modern and the ancient. This woman will win a Nobel Prize.
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Reviewed in the United States on May 10, 2000
M
M. J. Smith
Massapequa, US
★★★★★ 3
Interesting juxtapositions - some successes, some failures
Format: Paperback
As is to be expected from Anne Carson, the breadth of her knowledge results in thought-provoking writing even when it fails as "poetry". An example Hopper:Confessions begins with a quotation from Edward Hopper, followed with 9 separately title poems accompanied by quotations from Augustine's Confessions, and ending with a piece by Hopper. Her essay on female pollution in antiquity is excellent scholarship made enjoyable reading for the "common reading". Several pieces, or portions of pieces, consider Lazarus raising interesting issues from the perspective of Lazarus ... what is his reaction at being called forth (rotting?) from the grave? While many of the pieces, especially the very short pieces, are not impressive, the book is worth your time - for the reflections it provokes in the reader.
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Reviewed in the United States on July 28, 2001

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