SKU: 32929938114

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

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Description

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyBrand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.

Binding Type: Paperback
Publisher: Amacom
Published: 03/28/2012
ISBN: 9780814439265
Pages: 272
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.62d
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SKU: 32929938114

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sailorman
San Leandro, US
★★★★★ 3
Trust is not user-friendly
Format: Paperback
Could not get trust to work as needed. Software is not user-friendly. Nolo no help. Returned.
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Reviewed in the United States on March 22, 2026
K
Verified Purchase
Kenneth Haselhorst
West Palm Beach, US
★★★★★ 5
Law
Format: Paperback
I have used this to build a Will and a Trust. Now I will take my papers to a lawyer and see if worked as expected. I think everything should be right but will wait and see. For now I give it 4 stars, but if a lawyer says it is all right, than 5 stars.
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Reviewed in the United States on February 19, 2026
R
Verified Purchase
rs
Belleville, US
★★★★★ 2
Code fails
Format: Paperback
Code failed to work on January 2, 2026. Yes it was entered correctly. Called customer service. They verified there was no issue with the code. One hour of assistance led to the agent attempting to email a huge file to me directly, which likely failed due to attachment size limitations. I cannot recommend this product at this time. Nolo needs to fix their download portal. Update: Amazon exchanged the book and the second one had a code which worked on the first try.
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Reviewed in the United States on January 3, 2026
A
Verified Purchase
Amazon Customer
Alexandria, US
★★★★★ 5
Great software for legacy planning
Format: Paperback
Great info. Use an AI to figure out what you need and to educate yourself, but this helps a lot for legacy planning for most of us.
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Reviewed in the United States on March 14, 2026
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Deborah Swanson
Houston, US
★★★★★ 5
Best wipes there is!
Size: 80 Count (Pack of 13)
We love these wipes! They smell great, they are super soft and tear resistant.. they clean well and don’t irritate our son’s sensitive skin (like other wipes have).. 10/10 recommend!
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Reviewed in the United States on October 13, 2023

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