SKU: 37278169669

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Sale price$26.78 Regular price$29.75
Save 10%

Pay in installments of $7.44 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 18 - Jul 23

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to KnowThe most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.
Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Binding Type: Hardcover
Publisher: Wiley
Published: 03/06/2003
ISBN: 9780471268673
Pages: 224
Weight: 1.10lbs
Size: 9.18h x 6.29w x 0.87d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 37278169669

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.2 ★★★★★
Based on 5 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
S
Verified Purchase
speed4tu
New York, US
★★★★★ 5
Best fan ever
Color: Brushed Aluminum, Style: 3000K Warm White LED
Fan works great, light is more than bright enough to light a large room, fan is great, on high it will provide more air than you will ever need, also works with Alexa flawlessly so that you dont even need the remote or your phone.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 20, 2025
D
Verified Purchase
DamitJanet
Battle Creek, US
★★★★★ 5
The bomb diggity!
Color: Matte White, Style: 3000K Warm White LED
This fan is AMAZING! It’s quiet, puts out an amazing breeze and is actually pretty too! 100% recommend!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 7, 2025
H
Verified Purchase
Heather Brewer
Cuba, US
★★★★★ 5
Personal hurricane
Color: Matte Black, Style: No Light Kit
This fan move a lot of air. Controls are easily mastered. I linked the fan to my Google account without any trouble. This fan is stunningly beautiful and is built like a tank. The only downside is that there are a lot of parts to assemble. Bottom line is that I'll buy another one for my bed room.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 12, 2023
C
Verified Purchase
Customer
West Palm Beach, US
★★★★★ 5
Great Product
Color: Matte White, Style: 3000K Warm White LED
Just had them installed. So far, really like them. Displaces a lot of air, are not noisy, and are pleasing to look at.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 16, 2024
N
Verified Purchase
Net Paper
New York, US
★★★★★ 4
Great fan, quite, powerful
Color: Brushed Aluminum, Style: No Light Kit
Initially got bad receiver, after contracting customer service new one was shipped next day, after replacing it worked like a charm, no issues connecting to wifi
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 21, 2023

recommand products