SKU: 45629737628

Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers

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Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful ConsumersBridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today's Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business.

Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.



Binding Type: Paperback
Publisher: HarperCollins Leadership
Published: 03/03/2020
ISBN: 9781400210008
Pages: 256
Weight: 0.40lbs
Size: 8.30h x 5.40w x 0.60d
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SKU: 45629737628

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Polly Wayne
Houston, US
★★★★★ 5
A little expensive but really come in handy!
Color: Black, Grey
So far I am really happy with these socks. I broke my big toe and had to have my toenail removed and am wearing a post-op shoe/boot. I wanted to wear a sock underneath so that my foot wouldn't get too sweaty but my toe is still too tender for regular socks and cutting the toes off of regular socks doesn't work because they won't stay put. These work great- I actually pull them up over my little toes and just leave my first couple of toes exposed. I really like that you can wear these on either foot (unlike some open toed socks that have openings for the big toe and the rest of your toes so they are designated for left and right foot) since I'm only using them on my right foot.
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Reviewed in the United States on September 8, 2023
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KP
Louisville, US
★★★★★ 3
Excellent idea, could be better executed
I love the idea, but my problem with this product is that the bottom of the socks are made too short. The socks tend to slouch up when you wear them for awhile, so the entire ball of your foot will be exposed at some point. I would like to find a pair that cover the ball of the foot as well. But the socks are well made and attractive.
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Reviewed in the United States on May 28, 2019
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Jasmine Takhtalian
West Palm Beach, US
★★★★★ 5
Perfect Solution for Moisturizing Heels Without Full Socks
Color: Black, Grey
Excellent quality and incredibly soft! These toeless socks are perfect if you like to moisturize your heels but don’t want to wear full socks. They stay in place and keep the lotion where it needs to be—highly recommend
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Reviewed in the United States on April 22, 2025
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Mrs. C
Los Angeles, US
★★★★★ 5
These are quality materials!
The design and materials are above average. They fit great and are so comfortable. I have nerve damage and need open toes. These work perfectly. The colors are cute and did not fade upon washing. I will definitely order more, now that I’ve received my “trial” set. lol
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Reviewed in the United States on October 9, 2023
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ollie1
Los Angeles, US
★★★★★ 5
Love these!!!
Color: Black and White, Color: Black and White
I absolutely love these socks!!! I use them so I can walk around the house when I put lotion on my feet. They are perfect. Very very smart young lady that came up with this idea.
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Reviewed in the United States on February 14, 2026

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