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Description
The Design of Everyday ThingsEven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious even liberating book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
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4.9 ★★★★★
Based on 13 reviews
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Product Reviews
★★★★★ 5
Ofc 1/0
Color: Black, Size: 25 Feet
Absolutely was as described..it's true welding lead...at least what I was sent, yes it was packaged in their packaging and logo.. TRUE 1/0 OFC!!! used as power for my system in my car
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Reviewed in the United States on October 7, 2025
★★★★★ 5
Great cable
With no other reviews I was a bit hesitant to buy this cable at first. I've seen so many other brands and sellers that sell cable that is half the gauge they claim. Or cable that is not totally copper and has tin or other poor metals in it. Especially at this low price I worried. I went ahead and bought some anyway though and figured I would chance it. For the amount of money I'd be saving it was worth it. If it wasn't as advertised I could just return it anyway.
It arrived in a couple days. It is truly 1/0 AWG, and it is 100% copper. Strands packed dense but still flexible. Comes in a nice carry case. I crimped and soldered on some ends. Everything looks great and is working great. Would definitely recommend and would buy again.
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Reviewed in the United States on January 3, 2016
★★★★★ 5
Good wire
Color: Black, Size: 15 feet
Great wiring
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Reviewed in the United States on October 20, 2025
★★★★★ 5
Great wire.
Color: Black, Size: 15 feet
The flexibility is wonderful to work with. I used the red and black for a car audio application and it was a perfect choice for bending and snaking through the engine compartment and interior of the car. I have some just sitting on a bench and it still hasn't corroded and it's at least 3 years old. The insulation is very supple and has a nice feel to it and it carried current no problem of course.
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Reviewed in the United States on July 4, 2023
★★★★★ 5
Size
Color: Black, Size: 20 Feet
Perfect fit
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Reviewed in the United States on December 14, 2025