SKU: 49513227809

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

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Description

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and InspireWhether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how

Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.

Binding Type: Hardcover
Publisher: Amacom
Published: 08/10/2012
ISBN: 9780814420300
Pages: 280
Weight: 1.25lbs
Size: 9.28h x 6.34w x 1.15d

Review Citations: Publishers Weekly 05/14/2012 pg. 56
Foreword 08/30/2012
Choice 02/01/2013
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SKU: 49513227809

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Charlie Girl
Alexandria, US
★★★★★ 5
ABSOLUTELY SOFT FEELS LIKE MINK/FUR
Size: Twin(60" x 80"), Color: Tie-dye Coffee
WOW! ABSOLUTELY BEAUTIFUL AND SUPER SOFT. HAS SOME WEIGHT TO IT. BUT QUALITY AND FEEL IS PERFECT. JUST RECEIVED AND TOOK OUT OF THE PACKAGE. HIGHLY RECOMMEND IF YOUR LOOKING FOR SOMETHING PRETTY TO PLACE ON YOUR BED/COUCH.
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Cuba, US
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Soft!!!
Size: Throw(51" x 63"), Color: Light Grey
This blanket is very soft, but it’s not made the same on both sides. And it doesn’t fold easily because of that. But it is very soft and comfy. I hope it lasts after being washed cause many things lose their softness after being washed.
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Kyle Thompson
West Palm Beach, US
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Soft, comfortable!
Size: Throw(51" x 63"), Color: Cream White
The softest blanket we own! Definitely seems durable and so warm, love that it doesn’t shed and the material has held up well after a couple of washes, I wasn’t sure about the price but it is our favorite now.
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Gem Morrison
Charlottesville, US
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Luxury and priced so well.
Size: 60''x80'', Color: Tipped Champagne Ivory
Absolutely gorgeous. Its got some weight to it, which I love, so cuddly. Nice quality velvet lines the underside in a beige color. Well done. Looks and feels so luxurious. The color is as in the picture, has dimension when its rumpled, but fully creamy white when laying flat. I can't figure it out how that happens lol! But its lovely.
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New York, US
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So soft and perfect weight! The color is beautiful and it feels luxury!! Great value for money and the size is perfect. Fits over my king bed nicely, not enough to be an actual king size blanket but it’s enough to cover the main part of the bed and add extra warmth! Mine did shed a little out of the bag, but I just put it in the dryer with some dryer sheets (no heat) for an hour and that did the trick!
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