SKU: 50985753064

Friction is Fiction: The Future of Content, Media & Business (Black & White Edition)

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Friction is Fiction: The Future of Content, Media & Business (Black & White Edition)Futurist and Thought Leader Gerd Leonhard (www. mediafuturist. com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within

Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.

This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1

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SKU: 50985753064

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ChiGirl
New York, US
★★★★★ 5
Very sturdy and sleek looking laptop stand
Color: silver
I was skeptical when I first ordered this. It didn't look very sturdy in the pics, but I was wrong. It is very sleek looking and functional, with the adjustable height. Very modern looking as well and my MacBook Pro fits perfectly on it. Very glad to have purchased this for my home office.
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Reviewed in the United States on March 2, 2024
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Verified Purchase
Susan Pomeroy
Grantham, US
★★★★★ 4
Sturdy, works great, not quite perfect.
Color: silver
This was the perfect stand to use when my desktop computer crashed and I had to work on my laptop without killing my neck. It's sturdy, well made, and works exactly as advertised. Adjustment is smooth and simple. I was able to work with my monitor at a comfortable height and distance, and it saved my bacon! But, would I want to work on it indefinitely? No. Two things are lacking for me. First, there's a height adjustment, but no angle control. This means that at its max height, the display has a small downward tilt. It also means that on zoom calls, I had to fiddle with the monitor height until my whole head was framed, rather than cut off. Not a dealbreaker, but annoying over the long term, especially with lots of zoom meetings. Second, I'm not sure why I was surprised, but the stand-plus-laptop combo created a kind of aluminum "monolith" on my desktop. I couldn't bend to peer under it, or over it either. It felt as though part of my desk (albeit a narrow portion) became inaccessible. This too is a quibble--I just happen to like a more open and airy feeling. These two nits aside, this is a sturdy and well designed stand that works well and will last a long time.
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Reviewed in the United States on May 27, 2026
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Verified Purchase
Elizabeth
Phoenix, US
★★★★★ 5
Replacement stickers are on the way!!
Color: silver, Color: silver
Edit: Customer service was lovely and I have replacement stickers on the way. This fabulous product has helped me so much and I can't be without it. Back up to a 5 star review. I purchased this product in April 2024. The stickers that help the laptop 'grab' onto the stand are either gone or unstable. See picture below. Can it be repaired with new stickers? How do I get them?
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Reviewed in the United States on July 19, 2025
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ProudPapa
Alexandria, US
★★★★★ 5
Sixty Bucks? Yep. And I'd buy another one.
Color: silver
OK, I had my doubts. Yes, the iLevel2 is highly-reviewed. And yes, it's really (really) important to have your laptop screen at eye level (get it? iLevel?) But spending 60 dollars on an adjustable laptop stand? Couldn't I just pile up a couple of old books for free? Well, as a contractor once told me when I made a really dumb suggestion, "You COULD do it that way..." The iLevel2's main virtue is that the angle/height adjustment knob is rock-solid, as is the platform. It's just an extremely well-made, solid product. And the adjustment knob, which is on a left-right track on the front of the product, allows you to dial in your laptop's screen height to the millimeter. Result: a totally-custom, ergonomically-friendly setup. Love it.
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Reviewed in the United States on December 13, 2024
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Verified Purchase
Russ
Whiting, US
★★★★★ 3
Underwhelming
Color: silver
Too much hype. It just holds the laptop. Buy something cheaper. The slide adjuster isn’t useful to me at all.
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Reviewed in the United States on May 9, 2026

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