SKU: 51499917391

If Youre In A Dogfight Become A Cat

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If Youre In A Dogfight Become A CatBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy challenging conventional wisdom on a number of questions that will redefine management best practices: * What should be the overarching purpose of your business?* Do you really know what your strategy is?* Is there such a thing as a bad industry?* Where do great ideas come from and how do I find them?* What makes products meaningfully different?* What makes and breaks great brands?* How and when should I disrupt my own company?* What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

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SKU: 51499917391

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4.4 ★★★★★
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TN
Grantham, US
★★★★★ 5
One of the best middle grade books of 2018!
Format: Hardcover
FRONT DESK is loosely based on author Kelly Yang’s life experience, as explained in an author’s note at the end of the book. Her straightforward writing makes this book perfect for younger middle grade readers (Mia is 10). Yet Yang tackles difficult issues like interpersonal, systemic, and institutional racism. She writes so simply and honestly, it’s hard to imagine a young person walking away without understanding these powerful messages. FRONT DESK is infused with dark truths about America and still manages to be light, heartwarming, and fast-paced. Lovable Mia solves problems by using her writing skills—not her math skills as her mother wishes she would. She beats the system by using her words, often disguised as the words of adults, to point out injustices and find pathways to a better life for her family and friends. Mia’s and her parents’ find—actually, create—community at the Calavista Motel. They fight back when multiple systems conspire to make life impossible for Hank, an African American man who lives at the hotel. They devise a system to hide desperate Chinese immigrants in vacant rooms. This is deep social justice work, accompanied by anecdotes of Mia’s follies at the front desk and problems at school. The book ends on a hopeful note, with the Tangs’ community surrounding them to help them take the first step off the poverty rollercoaster. The solution they come up with has a chance at helping others get off, too. FRONT DESK shifts the narrative about the American experience, acknowledging that there are many American experiences. The pathway to the American Dream can take many forms, and Yang has described one that is heart wrenching, hopeful, and a lot of fun along the way.
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Reviewed in the United States on June 5, 2018
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qocn19
Belleville, US
★★★★★ 5
This is my middle school daughter’s favorite book.
Format: Paperback
My daughter usually reads only graphic novels, but she started reading chapter books after this one. She loved it so much that she’s read it several times, and since it’s a series, we bought and read all the other books too. It’s a great book for middle school girls—easy to get into and very engaging.
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Reviewed in the United States on September 1, 2025
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Christopher Robinson
Bozeman, US
★★★★★ 5
Summer Reading
Format: Paperback
This is a book for middle school summer reading
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Reviewed in the United States on May 11, 2026
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SweetRead
Lexington, US
★★★★★ 5
Perfect Combo of Fun and Serious
Format: Kindle
This story was the perfect combination of humor and seriousness. I, even as an adult, remember some of those same feelings and the drama of junior high years. It made me take a look even at myself and ask what I look for in people? It made me ask myself if I need to reach out and apologize. But it also ales me want to do better. Step away from social media. When on social media, make sure I think about my comments and how they can be construed or make people feel. Help my nieces and nephews compliment actions and other such areas and not looks. To look deeper into a person. Well written. Lots of fun. And just what I needed in a book. Chad Morris and Shelly Brown do it again.
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Reviewed in the United States on March 3, 2024
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Srimannarayana
Lake Worth, US
★★★★★ 5
Excellent
Format: Hardcover
I really like this book has a good story
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Reviewed in the United States on March 7, 2025

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