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Description
Revenue Management: Hard-Core Tactics for Market DominationFrom the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash and burn methods
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.
Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Binding Type: Paperback
Publisher: Currency
Published: 12/29/1997
ISBN: 9780767900331
Pages: 288
Weight: 0.60lbs
Size: 8.34h x 5.50w x 0.80d
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★★★★★ 5
Nice treat
A little sour, but then, it's what I can eat when I crave something different from sweets
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Reviewed in the United States on October 25, 2025
★★★★★ 5
very satisfied
It helped great with my mom quitting smoking, and wasn't terrible for her teeth 👍
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Reviewed in the United States on May 6, 2026
★★★★★ 5
Will keep buying. We love them
They are good, they went super quick. I will keep buying.
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Reviewed in the United States on April 2, 2026
★★★★★ 5
For a healthy kids and healthy life.
This test is very good. It test like any other lollipops however this is sugar free. For any diabetic child it makes them feel normal like other kids and it is safe and better for their health. Honestly even my undiabitic kids like it. I have bought more then 4 packages up to now.
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Reviewed in the United States on March 11, 2026
★★★★★ 5
Great for dry mouth
I have continual dry mouth because of medication and this product works very well.
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Reviewed in the United States on March 12, 2026