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Description
Campaigns That Shook the World: The Evolution of Public RelationsOver the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.Binding Type: Paperback
Publisher: Kogan Page
Published: 10/28/2015
ISBN: 9780749475093
Pages: 232
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.49d
Review Citations: Foreword 12/07/2015
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4.7 ★★★★★
Based on 13 reviews
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Product Reviews
★★★★★ 5
Doug (my daughter’s dog) absolutely LOVES THIS TOY!
Size: 15 Inch
My daughters dog, Doug , loves this toy….. I have bought 3 of these in the past 12 months!
Though he will destroy it, he chews and plays with it until there is almost nothing left!!!
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Reviewed in the United States on May 19, 2026
★★★★★ 5
Emotional Support Lizard
Size: 15 Inch
This was my Goldendoodle puppy's first toy, and a year later, it's still his favorite. It was light enough for him to play with it at 9 pounds, but big enough that he still loves it at 40 pounds. He carries it around, slaps his brother with it, throws it and chases it, sleeps with it, etc. He enjoys his stuffies also, but he returns to this one repeatedly through the day, so I know he loves it. It's a bit discolored, but still fully intact. If you have a dog with a soft mouth who isn't prone to chewing, this toy is perfect. I've purchased extras to keep in the emergency supplies in both the house and the car.
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Reviewed in the United States on March 3, 2026
★★★★★ 1
Not for puppies or dogs who enjoy chewing toys.
Size: 25 Inch
NOT FOR PUPPIES OR CHEWERS! If you have a dog that is teething or enjoys chewing on toys for soothing this is not the toy to buy. My 4 month old ate the sneak head off and the inside plastic ball squeaker was exposed and fell out and my puppy swallowed it. I tried to take it away from him but it was too late .. he already swallowed it. This caused serious vomiting days later in my pup. I’m not likely to leave negative reviews unless I truly have a horrific experience and this toy provided just that. 0 stars.
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Reviewed in the United States on March 22, 2025
★★★★★ 5
Good for kittens & cats too!
Size: 15 Inch
Bought this for our new kitten, 5 months old, and didn't know if it was a good purchase or not. He loves it! He can chew on it, drag it around the house, interact with us too. And he hasn't lost or destroyed it. The only disappointment is the head squeaker stop working. The placard stated it would work even if bit. Not a big deal, though; kitten doesn't like the squeak. LOL
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Reviewed in the United States on July 3, 2024
★★★★★ 1
My dog's favorite toy, but
Size: 15 Inch
My dog loves his "lizzie" but the quality has gone down. The leather is thinner and easily torn, exposing the squeaker which becomes a swallowing hazard. Of course, no squeaker and half the fun is gone. For $10, I won't be buying any more of these. Sorry about that my furry friend.
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Reviewed in the United States on May 20, 2026
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