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Basic of Research For Media And Communications | Dr Haseeb Ur RehmanEffective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From
Effective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From newspapers to social media, television to radio, mass communication has become an essential tool for disseminating information and shaping public opinion.
However, effective communication is not as simple as it seems. There are several factors that influence the effectiveness of communication, such as the sender's credibility, the message's clarity, the medium used, the receiver's interpretation, and the context in which the message is conveyed. Communication research aims to study these factors and identify the best practices for effective communication.
This book is a comprehensive guide to the basics of research methods in mass communication, for which Dr. Haseeb ur Rahman deserves special commendation, indeed. It is designed to provide an overview of the fundamental concepts and theories that underpin communication research, as well as the various methodologies and tools used in conducting research. The book covers a wide range of topics, including scientific enquiry, steps in research, definitions of key terms, types of research, research approaches, inductive and deductive research, conceptualization and operationalization of variables, issues related to reliability and validity, scales of measurement, different types of statistics involved in testing hypothesis like ANOVA, F-Test, factorial analysis, sampling techniques, qualitative research methods, and proposal writing.
One of the primary goals of the book is to help readers develop a critical and analytical approach to communication research. The book emphasizes the importance of scientific enquiry and the need to use evidence-based methods to study communication. It also provides a detailed overview of the different types of research, their strengths and weaknesses, and the appropriate situations in which to use them. The book covers both quantitative and qualitative research methods, providing readers with a comprehensive understanding of the different approaches to communication research.
Another essential aspect of the book is its focus on practical applications. The book provides numerous examples of how communication research can be used to address real-world problems and improve communication practices. It also includes several case studies that illustrate how communication research has been used in various fields, such as journalism, public relations, advertising, and media studies.
The book is written in an accessible and engaging style, making it suitable for students and researchers with varying levels of experience in communication research. It is also designed to be used as a reference guide, with each section providing a concise summary of the key concepts and methodologies covered.
In summary, this book is a comprehensive guide to the basics of research methods in mass communication. It provides readers with a thorough understanding of the different approaches to communication research, the tools and methodologies used in conducting research, and their practical applications. The book is an essential resource for students and researchers in the field of mass communication, as well as professionals looking to improve their communication practices.
Pages 192
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4.9 ★★★★★
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Product Reviews
★★★★★ 4
Good Pet Ball Launcher
Style: 2.5" Ball
I bought to throw balls for my Aussie. He does not like to tennis ball that came with it and chewed it up in less than one play time. The launcher seems to be of good quality and works well. We bought different balls made for launchers that work well.
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Reviewed in the United States on October 24, 2025
★★★★★ 5
Must-Have for Dog Owners (Whow have dogs that like to fetch)
Style: 2.5" Ball
Soon as this launcher arrived I went outside with the dogs to try it out. Long story short: This is a great fetch toy. I am able to launch the ball pretty far with little to no effort, and picking the ball back up is as easy as grabbing it with my own hand.
The toy itself is very sturdy, so much so this is the only fetch-toy I'll ever have to buy. Considering how durable it is, I don't think I'll ever need to buy a replacement. I believe Chuck-It is the most popular option, and because this is the first fetch-toy I purchased, I can't really compare it to anything else. A few outlier reviews said the ball was difficult to launch, and I have to disagree. It has been so easy to use I can't possibly see what the problem is. And no, upper body strength is not a factor as I virtually have none. People can get great distance (Half the length of a football field by my eye) in one simple, easy motion. And if other products can launch the ball farther, so what? How far is far enough? Is your dog going to throw a fit because it went 40 meters instead of 50? No. They will not. For anyone upset this toy doesn't launch far enough, ask yourself this: Is the toy for their dog? Or the human who bought it?
The bottom line is this: It feels like it's built to last, it's inexpensive, and it does what it is supposed to do. So long as a toy is "good enough" I don't see the point in splitting hairs and trying to determine which fetch toy is the absolute best.
Saying it's good enough is a bit misleading though. I can't imagine how a dog toy like this could be any better.
It's a must-have for any dog owner. Unfortunately, only one of my pups likes to fetch...
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Reviewed in the United States on January 6, 2020
★★★★★ 5
Works Like a Charm!
Style: 2.5" Ball
WoW!! This thing is pretty cool! It can pick the ball up off the ground - and with little effort - It can throw the ball 3X Higher and Further than I ever could! It wont hurt my elbow or wrist ( way better than before when I was wearing myself out ) I don’t know how I ever got along without it!! It's a must have if your dog loves playing ball. :-)
Update: I've had this For 7 Months Now- it looks and works Great just like the day I bought it- Thumbs up!
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Reviewed in the United States on September 29, 2024
★★★★★ 5
Better Design - Better Materials - No Sticking
Style: 2.5" Ball
Been using Chuck-It launchers and plastic balls for a very long time and they were always a little sticky on giving up the ball. This makes it tricky to throw grounders with precision and can overshoot the fence in the backyard. A couple of years ago, Chuck-It changed the material to a stiffer plastic that made this problem more pronounced. I even tried custom sanding the cup to get just the right grip.
The Fetch-It launcher (using the Chuck-It plastic balls) uses a three-pronged claw with soft rubbery ends that releases perfect every time. The material costs on this new one are noticeably higher while maintaining a somewhat lower price than the brand name original.
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Reviewed in the United States on January 9, 2026
★★★★★ 3
Meh
Style: 2.5" Ball
It "works" but it isn't very good. The grip is so loose on the ball, it lets go early and doesn't thrown very far. A Chuckit is so much better, I can get 3x the distance with a 25" Chuckit. This thing is kind of a waste.
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Reviewed in the United States on May 25, 2026