SKU: 62840530068

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970s

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Description

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970sAmida Digitrend Manual Wind Driver's Watch (1970s) A Futuristic Relic of Retro Horology A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Drivers Watch captures the essence of experimental design and space age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Amida Digitrend Manual Wind Driver's Watch (1970s) – A Futuristic Relic of Retro Horology

A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Driver’s Watch captures the essence of experimental design and space-age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Optical Innovation – The Light Reflective Display (LRD)

At the heart of the Amida Digitrend lies its most whimsical innovation: the patented Light Reflective Display (LRD). Conceived as a cost-effective counterpoint to the LED craze of the era, the LRD ingeniously uses mirrored prisms to refract horizontally mounted jump hour discs into a vertical reading format. Time appears to float, cleanly legible at a 90-degree angle—a practical driver’s aid and a visual spectacle in its own right.

What you see is not what you get; the movement rests flat in the case, but the digits beam upward, defying the logic of traditional watchmaking with optical trickery worthy of science fiction.

Raw Mechanical Character – The MBWC One-Jewel Caliber

Inside ticks a humble yet charming MBWC (Michael Berger Watch Company) one-jewel pin lever movement. Designed for affordability rather than finesse, this mechanical heart is simplistic yet surprisingly reliable. Each winding is a small ritual of retro mechanical engagement, reaffirming the watch’s analogue soul in a world that was rapidly shifting toward digital coldness.

And while the movement may lack the pedigree of haute horlogerie, its authenticity lies in its honesty—no-frills mechanics delivering the quirky promise of a futuristic experience.

Form Meets Funk – Brutalist Steel Case and Bracelet

Encased in a sharply angular base metal body measuring 40mm by 37mm, the watch embraces the brutalist lines and forward-leaning ergonomics of 1970s industrial design. The integrated full-length steel bracelet completes the look—chunky, utilitarian, and undeniably of its time. Despite its affordable origins, the case has aged remarkably well, retaining a crisp geometry that enhances the bold silhouette.

This is not a watch for the understated. It’s a conversation starter, a collector’s delight, and a wearable time capsule from the peak of retro-futurist optimism.

A Cult Icon – Collectible and Rare

Originally showcased at Basel Fair 1976, the Amida Digitrend was a direct response to the prohibitively expensive digital driver’s watches like the Girard-Perregaux Casquette and Bulova Computron. Amida offered something equally eye-catching at a fraction of the cost. Though it was never a mainstream success, the Digitrend has since achieved cult status among collectors, praised for its unorthodox design and underdog narrative.

Rarely seen in such preserved condition, and with its optical system still performing its magic, this example embodies the best of the genre—a genuine relic from an era that wasn’t afraid to dream differently.

Specifications:

  • Model: Amida Digitrend LRD Driver’s Watch

  • Year: Circa 1976

  • Movement: MBWC Manual Wind, One-Jewel Pin Lever

  • Display: Jump Hour with Light Reflective Display (LRD)

  • Case Material: Base metal

  • Case Size: 40mm x 37mm

  • Bracelet: Integrated full-length steel bracelet

  • Crystal: Acrylic

  • Condition: Very Good – crisp case lines, functional LRD, reliable movement

Why This Watch?

The Amida Digitrend isn’t just a wristwatch—it’s a window into a moment when watchmakers dared to think sideways, literally. It may not boast gold or gems, but it offers something arguably rarer.

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Exchange/Return Notes
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SKU: 62840530068

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SL
Omaha, US
★★★★★ 1
Not as I expected
Color: Chew Pair, Size: Mini (Pack of 2)
The chew pair is so small. It looks more like it is for a hamster than for a small dog of almost any size. What a waste of money!
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Reviewed in the United States on January 24, 2026
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Joy B.
Phoenix, US
★★★★★ 3
Not worth it
Color: Chew Pair, Size: Mini (Pack of 2)
My 3 month old Bernedoodle chewed up the string in about 5 min. But she really likes the barbell part and it’s held up well. I’m not even going to give her the bone toy, after reading these reviews.
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Reviewed in the United States on September 19, 2020
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Nanner
Houston, US
★★★★★ 5
Nanner
Color: Chew Pair, Size: Mini (Pack of 2)
My fur baby loves her toys
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Reviewed in the United States on January 23, 2026
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Extreme Public Adjusters
Waukegan, US
★★★★★ 5
Must have dog toy!
Size: Extra Small, Style: Bristle Bone
I bought the PetSafe Busy Buddy Treat Ring Variety Pack for our 15 lb Shih Tzu and he absolutely LOVES it. The second he sees me pull it out, he gets so excited. We use it mostly to keep him entertained while we pull our cockatiels out of their cage for the day. This is such a great toy for mental stimulation and keeping him busy. It’s interactive, keeps him focused, and makes treat time last longer instead of him just inhaling snacks in two seconds. The rings are extremely durable, they treats fit really well, and it’s nice having a variety pack. It’s also a great option for small dogs who need enrichment without it being too heavy or difficult to use. The rings have no odd smell like other toys do. They come in an array of sizes and this particular one has little bristles that work as a tooth brush while he is using it as well. Highly recommend if you’re looking for an enrichment toy, treat toy, or something to keep your dog entertained at home especially if you are using it for what we are.
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Reviewed in the United States on January 15, 2026
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Robyn Elam
Belleville, US
★★★★★ 5
The best safe, chew toy that offers variety and a challenge to keep your dog occupied.
Size: Medium, Style: Bristle Bone
My 60-lb, male Golden Retriever LOVES this bone. My first mistake was I put it together too tight; second mistake I loosened it too much and he had it pulled apart in no time. Now, it's just right. He wasn't sure about it, honestly, for about 5 hours. He is a chewer, he gets bored quickly, he's such a great dog I wanted him to have something indestructible, safe, and allow him different types of chewing in one toy. OH MY GOODNESS! This toy checks all the boxes. I did think I bought a Large; turned out to be a medium which is really perfect, for 50 to 90 lb dogs. And what came with this purchases was a bag of the treat rings. So glad I did! Finding the right chew toy to occupy this adorable boy has been a challenge. PetSafe, you met the challenge! Thank you so much!!
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Reviewed in the United States on October 24, 2025

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