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Description
Selling the Invisible: A Field Guide to Modern MarketingSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll up your sleeves, jargon free, accessible style, such as: Greatness May
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Binding Type: Paperback
Publisher: Grand Central Publishing
Published: 03/20/2012
ISBN: 9780446672313
Pages: 247
Weight: 0.45lbs
Size: 7.40h x 5.00w x 0.80d
Review Citations: Library Journal 12/01/2015 pg. 54
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4.7 ★★★★★
Based on 18 reviews
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Product Reviews
★★★★★ 5
Reliable Product
Style: Ink
Good color. Easy to use. A little expensive.
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Reviewed in the United States on May 30, 2026
★★★★★ 5
Hate the Price, but love the ink.
Style: Ink
I totally hate the price of printer ink, mostly when it dries out when not in constant use, but I purchased generic and my printer would not let me use it and i have avoided the firmware update. So back to buying epson ink. It worked the minute i loaded it into the printer. Epson ink is great. it was great color and quality. Just hate the price tag.
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Reviewed in the United States on January 29, 2026
★★★★★ 4
Pricey but they work
Style: Ink
Pricey but the remanufactured ones either don't work at all, or they work for a short time then go belly up...
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Reviewed in the United States on April 11, 2026
★★★★★ 5
Run out of ink quickly
Style: Ink
When you have the Epson work Workforce Pro 3820 it only accepts Epson cartridges none of the cheaper ones Epson cartridges run out of ink really fast I actually had some of the non-epson brand cartridges in there they worked a couple of times but then one day they absolutely refuse to work so they're worthless and then I had to actually buy the Epson brand name
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Reviewed in the United States on April 2, 2026
★★★★★ 5
Works Well
Style: Ink
Perfect replacement. Good quality, acceptable value.
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Reviewed in the United States on March 23, 2026