SKU: 78028597900

The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

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Description

The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine BrandIt is amazing that such an iconic brand as Barefoot Wines began as a start up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry. They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never say die

It is amazing that such an iconic brand as Barefoot Wines began as a start-up in the laundry room of a rented farmhouse. Even more surprising is that it was started by a business couple with no money and no knowledge of the wine industry.

They regularly ran into difficulties that nearly killed the brand. It was their unshakable belief in Barefoot's potential that kept it going, along with the use of classic business principles, and a never-say-die outlook. Hardship, hustle, and heart are the essence of The Barefoot Spirit.

The book was written by award-winning journalist Rick Kushman after hundreds of hours of research and interviews with the Barefoot Wine founders and many others. The Barefoot Spirit is not a dry business text. The lessons are woven into a humorous twenty-year business adventure story. It's an uncommon peek behind the curtain of the wine business that's inspiring, amazing, and entertaining.

This book is a testament to the power of out-of-the-box thinking. It is a guidebook for anyone in business, and a great read for everyone who loves a rags-to-riches story. Filled with encouragement, inspiration, and empowerment, it includes:

* How Worthy Cause Marketing out performed paid advertising

* How boot-strapping was used instead of conventional financing

* The surprising advantages of being small and broke

* How creating a fun, yet hardworking company culture encouraged innovative leadership

If you like wine, the wine country, or a story about how a plucky couple disrupted an industry, if you want to know what it takes to really succeed in the face of adversity, if you want to know how to use your core beliefs to build a national brand, then The Barefoot Spirit is for you.



Binding Type: Paperback
Publisher: Footnotes Press
Published: 11/19/2018
ISBN: 9780999504208
Pages: 298
Weight: 0.80lbs
Size: 8.40h x 5.50w x 0.90d
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SKU: 78028597900

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Massapequa, US
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A winner with our GSD. He’s not a super aggressive chewer but it has still held up and is a favorite.
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Natrona Heights, US
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Terrific toy for heavy chewers
Size: 6 in, Color: Blue
My dog loves this! Chews and plays with it constantly. These will last a long time, however, eventually they begin to break down. THEN GET ANOTHER, lasted a couple months with constant chewing.
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Reviewed in the United States on August 29, 2025
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Belleville, US
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My dog wasn't a fan of this at all. He was curious about it, probably because he could smell it, but he wasn't sure about chewing it. It could be because his teeth squeak against it? Or maybe it has an odd texture? I don't know But this has sat in the toy bin untouched since the day we got it
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Exactly as described on Amazon works perfectly great quality in product and pictures.
Battle Creek, US
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Item was on point as described, but my elderly dog was not interested.
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Draper, US
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Great Chew Toy for Daily Play
Size: 6 in, Color: Blue, Size: 6 in, Color: Blue
My dog absolutely loves this toy. From the first moment he grabbed it, he wouldn’t stop playing with it. He chews on it, runs around with it, and even sleeps with it sometimes. What I like most is how durable it is — even with constant biting, pulling, and chewing, it hasn’t broken or shown any damage. The material feels strong but still safe for him to chew. The texture also seems to keep him entertained because it massages his gums while he plays. It’s lightweight, easy for him to carry, and the shape makes it fun for both chewing and tossing. This toy has become one of his favorites, and I’m really happy with the quality. I would definitely recommend it for dogs who love to chew.
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Reviewed in the United States on November 19, 2025

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