SKU: 79006151846

Creative Strategy: A Guide for Innovation

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Creative Strategy: A Guide for InnovationWilliam Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step by step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations.

Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of "brainstorming"--just tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. That's how innovation really happens.

Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as Porter's Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.

Binding Type: Paperback
Publisher: Columbia Business School Publishing
Published: 09/09/2014
ISBN: 9780231160537
Pages: 176
Weight: 0.50lbs
Size: 8.90h x 6.00w x 0.50d
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SKU: 79006151846

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Virginia B.
Phoenix, US
★★★★★ 5
Now what?
Format: Hardcover
I am a student (not scholar) of WW II history mostly because of the many men and women in my family who served in this war. Holland and Murray bring a new experience to WW II reporting. We know that surrenders happened, and when and where. But this book gives the reader the "then what happened" ? and named individuals and told of their experiences while they struggled to figure out "what next?". They are lucky to be alive but confused as if they were experiencing an altogether new "battle" asking What shall we do? where shall we go, where will we be safe, how do we live now? This is a fascinating view of the joy and the terror and the miracle of having survived.
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Reviewed in the United States on January 31, 2026
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Michael Long
Phoenix, US
★★★★★ 4
Interesting Accounts Of The Final Days Of The War
Format: Kindle
Enjoyed reading the detailed accounts of all the participants bringing the end of conflicts. Unconditional surrender was the guiding principle of the Allied forces.
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Reviewed in the United States on September 20, 2025
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Julie
Bozeman, US
★★★★★ 5
Great read
Format: Hardcover
If you like history, you will love this book.
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Reviewed in the United States on March 4, 2026
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peter quinn
Draper, US
★★★★★ 5
good book
Format: Hardcover
Really explais a lot and how difficult it is to end a war.......readable
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Reviewed in the United States on December 16, 2025
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john
Alexandria, US
★★★★★ 5
Wonderful work from a great historian
Format: Hardcover
James Holland is a very talented historian and his books on WWII are amazing.
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Reviewed in the United States on January 21, 2026

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