SKU: 86836484338

Flavor: The Science of Our Most Neglected Sense

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Description

Flavor: The Science of Our Most Neglected SenseCan you describe how the flavor of halibut differs from that of red snapper? How the taste of a Fuji apple differs from a Spartan? For most of us, this is a difficult task: flavor remains a vague, undeveloped concept that we don't know enough about to describe or appreciate fully. In this delightful and compelling exploration of our most neglected sense, veteran science reporter Bob Holmes shows us just how much we're missing. Considering every angle

Can you describe how the flavor of halibut differs from that of red snapper? How the taste of a Fuji apple differs from a Spartan? For most of us, this is a difficult task: flavor remains a vague, undeveloped concept that we don't know enough about to describe--or appreciate--fully. In this delightful and compelling exploration of our most neglected sense, veteran science reporter Bob Holmes shows us just how much we're missing.

Considering every angle of flavor from our neurobiology to the science and practice of modern food production, Holmes takes readers on a journey to uncover the broad range of factors that can affect our appreciation of a fine meal or an exceptional glass of wine. He peers over the shoulders of some of the most fascinating food professionals working today, from cutting-edge chefs to food engineers to mathematicians investigating the perfect combination of pizza toppings. He talks with flavor and olfactory scientists, who describe why two people can experience remarkably different sensations from the same morsel of food, and how something as seemingly unrelated as cultural heritage can actually impact our sense of smell.

Along the way, even more surprising facts are revealed: that cake tastes sweetest on white plates; that wine experts' eyes can fool their noses; and even that language can affect our sense of taste. Flavor expands our curiosity and understanding of one of our most intimate sensations, while ultimately revealing how we can all sharpen our senses and our enjoyment of the things we taste.

Certain to fascinate everyone from gourmands and scientists to home cooks and their guests, Flavor will open your mind--and palette--to a vast, exciting sensory world.



Binding Type: Hardcover
Publisher: W. W. Norton & Company
Published: 04/25/2017
ISBN: 9780393244427
Pages: 320
Weight: 1.10lbs
Size: 9.30h x 6.10w x 1.30d

Review Citations: Publishers Weekly 02/27/2017
Kirkus Reviews 03/01/2017
Library Journal 03/15/2017 pg. 137
Booklist 03/15/2017 pg. 10
Shelf Awareness 05/16/2017
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SKU: 86836484338

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4.5 ★★★★★
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M
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Michael
San Leandro, US
★★★★★ 5
Great Value
Format: Paperback
It's exactly what I expected. I gives various color pallets that are fairly common in Japanese are & culture.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
L
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Lovecraft
Belleville, US
★★★★★ 5
Great book to help establish a palette for a software, web or art project
Format: Paperback
I love this book for helping me establish a color palette for art projects that I want a Japanese feel to. Also just generally good for getting inspiration for color palettes that just plain look good. I've always, since I can remember from my youth, felt drawn to the Japanese color combinations in kimono. fashion, origami paper and even toys. Maybe it's a consequence of growing up in Hawaii with all the Japanese influences I had -- or, as I suspect, it's just really good color application. This book helps me find the colors I want that go together the way I want. I use the examples in this book with a Color Muse to pick my digital color palette.
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Reviewed in the United States on April 20, 2025
M
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May
Los Angeles, US
★★★★★ 5
Loved it! Worth the buy!
Format: Paperback
Loved this color combo book! The book includes a wide array of color combinations, plus history on the artist, which I appreciate!
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Reviewed in the United States on April 17, 2026
J
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Juan N.
Port Orchard, US
★★★★★ 4
Terrific content, soft cover.
Format: Paperback
It is way smaller than expected but it is amazing in content. The only think I do not like is that it has an extremely soft external cover, which worries me on the long run.
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Reviewed in the United States on May 29, 2025
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Mchu
Draper, US
★★★★★ 5
Useful and creative gift
Format: Paperback
I bought this for my friend since she has really been into sewing and dressing up in bolder outfit. When she saw the book, she told me she has been eyeing this and was really interested in the different color combinations. It is a small but unique book with so many different patterns and color combinations that can inspire people's lives with how they dress or decorate their living area.
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Reviewed in the United States on February 12, 2026

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