Pay in installments of $24.03 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 24 - Jul 29
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
Transnational Marketing Journal, Vol. 2, No.2, October 2014CONTENT: Is familiarity a moderator of brand country alliances in consumer choice? Tore Kristensen, Gorm Gabrielsen & Eugene D. Jaffe The influence of country of origin on Chinese food consumers Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, & Sandra Turner Case Study: Brand Moscow in a global perspective Marina Ochkovskaya, Valentina Gerasimenko & Maria Rybalko Book Review: The Quintessence of Marketing: What You Really Need to Know to
CONTENT:
Is familiarity a moderator of brand/country alliances in consumer
choice?
Tore Kristensen, Gorm Gabrielsen & Eugene D. Jaffe
The influence of country of origin on Chinese food consumers
Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, & Sandra Turner
Case Study: Brand ÒMoscowÓ in a global perspective
Marina Ochkovskaya, Valentina Gerasimenko & Maria Rybalko
Book Review: The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities by Bickhoff, N., Hollensen, S., & Opresnik, M.
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy