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Description
Digital Transformation Playbook: Rethink Your Business for the Digital AgeRethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around
Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Binding Type: Hardcover
Publisher: Columbia Business School Publishing
Published: 04/05/2016
ISBN: 9780231175449
Pages: 296
Weight: 1.35lbs
Size: 9.10h x 6.40w x 1.10d
Review Citations: Library Journal 03/15/2016 pg. 120
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4.3 ★★★★★
Based on 6 reviews
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Product Reviews
★★★★★ 5
Very pleased with my purchase
Color: Brown, Size: Mid Back
Easy to put together - instructions are good - excellent quality and the chair is comfortable. Far from being flimsy it's a heavy chair which rolls perfectly as needed. You won't find that many good chairs (if any!) at this excellent price. As always the ultimate question is: would I buy it again? The answer is YES, definitively. Great purchase.
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Reviewed in the United States on May 23, 2026
★★★★★ 5
superb, worth 2x the pricez
Color: Brown, Size: High Back
While this may appear to be an average run of the mill copycat sort of generic office chair, it's actually very comfortable with perfect lumbar support. Looks great, and the leather (or leather equivalent) feels durable. This sucker will last me in my WFH setup for years I do not doubt. Save yourself a few hundred bucks getting this versus some "premium" office chair... I doubt you'll notice much if any difference.
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Reviewed in the United States on May 5, 2026
★★★★★ 5
22 year old gamer approved.
Color: Black, Size: Mid Back
So far so good!! I bought this chair for my gamer son, he sat the springs out of his last one, so this one making it this long has me very pleased. It was easy to put together, and the quality is pretty notable, especially the wheels, super smooth rolling. It was definitely worth what we paid for it, and he finds it very comfortable, providing plenty of back support, and a stable seat for hours of gaming.
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Reviewed in the United States on May 10, 2026
★★★★★ 3
The back of the chair is not supportive
Color: Brown, Size: Mid Back
Really nice casters that truly roll quietly. The faux leather is stitched well and sturdy. The only problem i have is that the back is not adjustable and gives 0 back support. The whole back of the chair is hollow inside so your lumbar gets no help. The seat is comfy but super wide like a lot of other reviews mentioned
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Reviewed in the United States on February 22, 2026
★★★★★ 5
Stick with Name Brands
Color: Grey
Product arrived as described. I am 47, 5'9" and 195 lbs. I suffer from lower back pain. I am a graphic designer that spends hours in front of the computer. I purchased a less expensive chair, but it made my back feel like it was on fire and I was hobbling around the home like an elderly man. It wa sa gaming chair, with a cool look, but horribly uncomfortable—about $75 less than this chair.
I decided on Serta due to the brand recognition and quality of build. The chair arrived without blemish. It's very easy to assemble, taking me about 20 mins. I am very pleased with the look and quality of the leather. The seat cushion and back rest is quite comfortable. Firm, but soft, not too firm, but not too soft. I spend long hours at my desk and so far my back feels great. No burning, no hobbling. It's worth the extra $50-100 in cost. Happy customer.
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Reviewed in the United States on January 17, 2026