SKU: 98085405279

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

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Description

Subscription Marketing: Strategies for Nurturing Customers in a World of ChurnThe marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one time sales. The third edition of this ground breaking book offers updated advice for solopreneurs, small businesses, fast growing start ups, and large

The marketing playbook for the Subscription Economy, now in its 3rd edition

Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?

A successful subscription business is built on lasting relationships, not one-time sales.

The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.

The revised third edition includes:

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
  • An expanded look at the risks and rewards of values-based marketing

Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.

Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.



Binding Type: Hardcover
Publisher: Cuesta Park Consulting
Published: 02/11/2020
ISBN: 9780999624883
Pages: 240
Weight: 0.97lbs
Size: 8.50h x 5.51w x 0.69d
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SKU: 98085405279

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Loved this shirt right out of the package. Put a little steam pressing on it and it was perfect. Has a thicker softer feel than most casual dress shirts. Ordered XL with the "regular" fit and it could be worn tucked or out without it looking overly blousy. SADLY, after a first wash on cold and tumble dry low, and pulled it out early and it shrunk by almost a full size!!! The sleeves, length of shirt and overall fittage shrunk so that now it fits like a snug large. I've never had a shirt shrink like this, hence, the one star off. I would have given it 2 stars off, but the original quality of the shirt is nice, just beware of the shrinkage factor. Don't put it in the dryer at all, only air dry it. I'm tempted to reorder another but just then never put it in the dryer.
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