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Description
The Key to the C-Suite: What You Need to Know to Sell Successfully to Top ExecutivesWith budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C suite. And when it comes to selling to those at the highest level, author Michael Nick has a revelation for you: ROI is no longer the key metric for making purchasing decisions. In The Key to the C Suite, he reveals the ten tangible metrics C level executives do look for, and teaches readers to apply those metrics to build a case for their products
With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. And when it comes to selling to those at the highest level, author Michael Nick has a revelation for you: ROI is no longer the key metric for making purchasing decisions. In The Key to the C-Suite, he reveals the ten tangible metrics C-level executives do look for, and teaches readers to apply those metrics to build a case for their products and services that will unlock the door to greater sales. You'll learn how to: uncover key financial information on a prospect; determine a corporation's financial stability; clearly define the value of the product or service you are selling; calculate the value impact of your offerings in financial metrics; and showcase how your sales packages fit into metrics such as return on asset, return on equity, operating costs, net profit, and earnings. These days, it is crucial for sales professionals to be able to communicate the positive effect their products or services will have on a company's financial statements. The Key to the C-Suite explains how to showcase bottom-live value using individually trackable and measurable metrics that will win over companies' top decision makers.Binding Type: Paperback
Publisher: Amacom
Published: 06/18/2011
ISBN: 9780814438947
Pages: 206
Weight: 0.57lbs
Size: 9.02h x 5.98w x 0.52d
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4.8 ★★★★★
Based on 26 reviews
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Product Reviews
★★★★★ 5
Puppy loves these sticks!
Color: Dogwood & Calming, Size: Medium
Dogs love these sticks! Must smell and taste like real wood because it keeps my puppy from bringing real sticks in the house from outside. She is a heavy chewer and these sticks keep her occupied. We are on our 2nd set.
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Reviewed in the United States on May 27, 2026
★★★★★ 5
Great value for the price, highly recommend
Color: Dogwood & Calming, Size: Medium
Our dog loves these and chews them down to nothing. They are a great value for the money and the use your dog gets out of them. The size is just right for our doberdor.
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Reviewed in the United States on May 20, 2026
★★★★★ 3
Our dog loves it but it wasn’t durable enough to last
Color: Dogwood Jack, Size: Large, Color: Dogwood Jack, Size: Large
Our lab took to it as soon as we gave it to her. Perfect size for our 80 lb yellow lab.
However, now that it’s in about 10 days, she’s able to break off chunks from this bone that are dime size or larger, and we have to throw it away
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Reviewed in the United States on May 1, 2026
★★★★★ 5
My Dogs Love Them!
Color: Dogwood & Calming, Size: Medium
My dogs love these. I have Corgis and a Border Collie. They are aggressive at chewing. These last well and my dogs love them. I've purchased these many times!
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Reviewed in the United States on April 19, 2026
★★★★★ 5
Long lasting and safer alternative to sticks
Color: Dogwood & Calming, Size: Medium
These are great, very durable, and have lasted a very long time. Much safer for my dogs than the random sticks they find in the yard. They do get shorter with chewing eventually, but they don't break off in little chunks like I've seen with some nylon chews, and they don't splinter like wood. Medium size works well for both my 16 lb Cavalier and my 60 lb Pyrenees/Golden mix. They're both moderate-to-aggressive chewers, though size obviously affects how much damage they can do.
I wish you could buy the hemp chew separately because that one is very much a favorite in my house, so after 2 years and 2 purchases, I have barely any left of the remaining hemp chew, but still 2 of the dogwood chews that neither dog is as interested in anymore. I'd love to buy a couple more of just the hemp one.
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Reviewed in the United States on April 30, 2026