SKU: 13040607873

PR для менеджерів і маркетологів. PR For Managers And Marketers

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Description

PR для менеджерів і маркетологів. PR For Managers And MarketersPR . PR For Managers And Marketers , PR: ' ?', ' PR ?', ' PR ?', ' ?', ' PR ?', ' , ?'. , , , . . PR , , , , PR ,, . SPECIFICATIONS: Author: Tatiana Primak Publisher: Language: Ukrainian Publication Date: 2019 Number of pages: 202 pst Format: Paperback Width: 145 mm 5,7' Height: 200 mm 7,9' Weight: 280 g Illustrations: Tables ISBN: 9786176731177

PR для менеджерів і маркетологів. PR For Managers And Marketers

Книга дає конкретні відповіді на запитання, з якими весь час зіштовхуються фахівці у сфері PR: 'З чого починати?', 'Як з допомогою PR сформувати гідне інформаційне поле компанії?', 'Як спланувати і організувати PR-діяльність на підприємстві?', 'Які документи підготувати і як їх правильно оформити?', 'Які напрями в PR-діяльності слід вважати пріоритетними?', 'Як оцінити ефективність того, що вже зроблено?'. Велика кількість практичних прикладів, неординарних та цілком реальних ситуацій, з якими часто зіштовхуються вітчизняні підприємства зацікавлюють, викликають азарт та допомагають опановувати матеріал. Книга супроводжується корисними вправами та кейсами для самостійної роботи читачів.

Книга стане помічником у налагоджуванні PR-діяльності у сфері бізнесу, адресована керівникам підприємств, менеджерам, працівникам відділів маркетингу, PR-служб та агенцій,рекламістам, а також студентам вищих навчальних закладів та аспірантам.

SPECIFICATIONS:

Author:Tatiana Primak - Тетяна Примак

Publisher:Центр навчальної літератури

Language:Ukrainian/Українська

Publication Date:2019

Number of pages:202 pst

Format:Paperback

Width:145 mm / 5,7'

Height:200 mm / 7,9'

Weight:280 g

Illustrations:Tables

ISBN:9786176731177

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SKU: 13040607873

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