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Description
Straight Talk About Public Relations200 pages Trade Paperback Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. The media landscape is constantly changing. The 24 hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges and opportunities to inform and persuade. Most books on public relations are useless. Theyre boring academic textbooks written by group consensus filled
200 pages | Trade Paperback
Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations.
The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade.
Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.
Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.
Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.
Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.
Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.
Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.
Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
- finding and engaging your audience
- successfully pitching the media
- writing an editorial that wows
- creating a persuasive social media campaign
- dealing with fake news
- measuring PR success
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★★★★★ 5
Puppy loves it!
Works great so far. Puppy loves it and it’s durable enough for our other dogs.
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Reviewed in the United States on August 12, 2020
★★★★★ 5
Great product
Highly recommend for teething. - different texture keeps puppy amused- little pricy - actually was cheaper in local store but already bought here.
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Reviewed in the United States on April 29, 2020
★★★★★ 5
Dog loves it- lasts long
Much bigger than expected
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Reviewed in the United States on November 20, 2020
★★★★★ 5
Great toy
Size: Large, Style: Crinkle Fry
This high-quality toy has been thoroughly enjoyed by my dogs. Its appropriate size and durability ensure its safety, even for my largest chewers. The toy’s design facilitates easy chewing, making it an excellent value for money. Notably, it surpasses the quality of other brands in my experience. Furthermore, the toy contributes to maintaining healthy and clean teeth, resulting in improved breath.
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Reviewed in the United States on August 6, 2025
★★★★★ 5
Great for strong chewers!
Size: Large, Style: Crinkle Fry
My puppy LOVES to chew this! It’s a great distraction from sticks outside and trying to chew other hard items. It’s not messy, since it’s hard and she can’t break pieces off. It’s nicer than bully stick since it has no smell. It keeps her busy!
It is heavy so it’s not ideal for a smaller dog. If your dog is a strong chewer or is teething, this is perfect!
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Reviewed in the United States on October 26, 2025
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