SKU: 41154229357

Contagious: Why Things Catch on

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Description

Contagious: Why Things Catch onThe New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?

The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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SKU: 41154229357

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4.1 ★★★★★
Based on 21 reviews
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Verified Purchase
April Hollars
Lexington, US
★★★★★ 5
Gorgeous Tiffany-Blue & Perfect for Travel
I absolutely adore this little jewelry case. I don’t have a huge jewelry collection, so the size is perfect for me. It keeps everything organized without being bulky. The zipper feels very sturdy and smooth — not flimsy at all. And for anyone who loves Tiffany’s blue… the color is almost an exact match. I can set it next to my Tiffany box and it’s nearly identical. It’s such a pretty, luxe-looking shade. Highly recommend.
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Reviewed in the United States on February 18, 2026
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Verified Purchase
BRENDA C
Boise, US
★★★★★ 5
Convenient
This is great to take with you if you’re going out of town. It’s easier to keep track of your jewelry. It doesn’t take up much room, but holds several rings earrings and three necklaces.
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Reviewed in the United States on April 6, 2026
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Verified Purchase
Theresa
Bozeman, US
★★★★★ 5
Compact space saver jewelry case
Color: Pink
This is a small but compact jewelry case. Love that it holds all your special items, and you can grab and go anywhere with it! Love the pink color and that it has a zipper to keep the jewelry from falling out .
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Reviewed in the United States on May 7, 2026
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Nicholas
Phoenix, US
★★★★★ 4
Great for travel
Got this for my wife to use on a trip, this thick cushion makes it feel safe and has a simple look to it but is still nice. Only one zipper so can't really lock it but it's small enough to where you can fit it pretty much anywhere with a lock already
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Reviewed in the United States on January 8, 2026
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Verified Purchase
Christine
Massapequa, US
★★★★★ 5
Organizational
Color: 2 Layer-Beige-PU Leather
So cute for jewerly and it’s pretty sturdy and the lock is secure so your kids won’t get in it if they try to open it. Perfect for your everyday jewerly I bought it to save some space on my dresser
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Reviewed in the United States on May 22, 2026

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