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Description
Converted: The Data-Driven Way to Win Customers' HeartsWhen the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti to
When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you'll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: - Understand the full value of each relationship- Engage in an ongoing conversation with your best customers
- Ask the right questions so you can anticipate your customers' needs
- Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
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4.7 ★★★★★
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Product Reviews
★★★★★ 4
Husbands Favorite!
Scent: Bourbon & Oak, Size: 16 Fl Oz (Pack of 1)
This brand is my husband's favorite! He uses the shampoo/conditioner and the body wash. He says it lathers and suds up pretty well. The smell is great and lasts a good while. The only thing is he wishes it came in a bigger bottle.
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Reviewed in the United States on February 25, 2026
★★★★★ 5
Next Level "Hotel" smells
Scent: Bourbon & Oak, Size: 16 Fl Oz (Pack of 1)
I have been searching for a shampoo that not only leaves my hair feeling clean, but also smells great. Cremo has frequently checked a lot of boxes, and this shampoo is no exception.I adore the bourbon and oak scent. Despite giving some hotel shampoo vibes, it smells great once in the air, and I feel good showering with it. It leaves my hair feeling clean and no oily, but still soft. I have thicker hair, but this works in easily. Bottle came perfect, no leaks! Only complaint is I would like a larger bottle with a pump to user easier in the shower!
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Reviewed in the United States on April 6, 2026
★★★★★ 5
Great
Scent: Bourbon & Oak, Size: 16 Fl Oz (Pack of 1)
I love this stuff.
Smells great.
Lasts awhile if you don't have a ton of hair.
Been using it for a long while now.
No scalp irritation
No complaints.price is fair.
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Reviewed in the United States on May 23, 2026
★★★★★ 5
Pretty good shampoo conditioner blend
Scent: Bourbon & Oak, Size: 16 Fl Oz (Pack of 1)
Smells good, nice and soft afterwards. Would buy it again.
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Reviewed in the United States on April 6, 2026
★★★★★ 5
Refreshing
Amazing! Love the smell
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Reviewed in the United States on May 8, 2026