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Description
The Idea Is the Easy Part: Myths and Realities of the Startup World"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." Chris Barton, Founder of Shazam, three time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story driven
"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." --Chris Barton, Founder of Shazam, three-time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story-driven compendium of practical and accessible advice for navigating the risky entrepreneurial journey. Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on business experience. Today's renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation--and the funding you'll easily acquire--are all you need for success. The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions. Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship--its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process. The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.Shipping Notes
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4.3 ★★★★★
Based on 1385 reviews
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Product Reviews
★★★★★ 5
Made well. Quality product.
Size: 9.25 Inch, Number of Items: 6
Great quality, very sturdy. Bought and tried others that were inferior. Will be purchasing more of these.
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Reviewed in the United States on September 21, 2025
★★★★★ 5
Sturdy, great quality!
Size: 7.25 Inch, Number of Items: 6, Size: 7.25 Inch, Number of Items: 6
The brackets were exactly what I had in mind, and at a much more affordable price than Home Depot. They are sturdy and look amazing!
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Reviewed in the United States on March 20, 2024
★★★★★ 4
Nice brackets
Size: 11.25 Inch, Number of Items: 8, Size: 11.25 Inch, Number of Items: 8
The brackets look great and fit a 1x12 board perfectly. They've been installed for a few days and seem to be sturdy.
So far, the only negative is the hardware, as other reviewers have mentioned. Initially, I had some trouble locating the stud and decided to use the drywall anchors. I got one bracket installed and the anchor was already pulling out of the wall.
Overall, I think the brackets are great, but just use your own screws and drywall anchors (if needed).
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Reviewed in the United States on February 11, 2023
★★★★★ 5
Strong brackets
Size: 9.25 Inch, Number of Items: 8
Solid and sturdy.
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Reviewed in the United States on June 1, 2026
★★★★★ 5
Well made. Sturdy.
Size: 7.25 Inch, Number of Items: 6, Size: 7.25 Inch, Number of Items: 6
I bought these for an alcove. The brackets came in great condition. I didnt notice any scratched.
Mounting… the brackets are not centered on the wall, but are centered on the studs. I cant do anything about the stud placement.
I bought a 2x8x10 board and cut it into 40 in sections. After placing the brackets on the wall the boards fit beautifully in place. (I used the long stud screws that came with the brackets)
I havent screwed the boards to the wall (those screws also included) and may not. I like being able to pull a board out and run cables behind, if needed. I think the boards are sturdy enough that I wont have an issue with tipping, since the right most stud is at the corner of the wall.
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Reviewed in the United States on September 13, 2022