SKU: 68539240535

Ideaflow: Who Creative Businesses Win

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Ideaflow: Who Creative Businesses WinIdeaflow: Who Creative Businesses Win 'A game changer' 'A must read' 'Simple yet powerful' The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those

Ideaflow: Who Creative Businesses Win

'A game-changer' | 'A must-read' | 'Simple yet powerful'

The single best way to have a great idea is to produce lots of ideas.


The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:
-- Establish a brief daily creativity practice
-- Develop thousands of great ideas on demand
-- Run cheap, fast tests to determine which ideas will work
-- Persuade your team and organization on the importance of centering ideaflow

Are you ready to supercharge your organization's creativity?

'If everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solve' - Greg McKeown, bestselling author of ESSENTIALISM and EFFORTLESS

'Offers practical tips on how to become cognitively open so you can unlock innovation in yourself and others' - Kim Scott, author of RADICAL CANDOR and JUST WORK

'This book is a game-changer that every leader should read' - Carl Liebert, CEO of Keller Williams, Autonation, and 24 Hour Fitness

'Insightful and entertaining... a must-read for anyone seeking to understand the wellspring of creativity' - Kelly Leonard, Executive Director at The Second City and author of YES, AND

'This inspiring, fun, and relentlessly practical roadmap is required reading for anyone bent on building a creative team or organization' - Robert Sutton, Stanford Professor and bestselling author

'The concept behind ideaflow is simple yet powerful. Ideas can come from anywhere and the more you can harness that mindset, the better. Every would-be leader and innovator should read this' - Elizabeth Spaulding, CEO of Stitch Fix

'A founder's secret weapon. Ideaflow is full of tools for everyone seeking to innovate constantly, build thoughtfully, and grow quickly.' - Diarra Bousso, Founder & CEO at DIARRABLU

'Our fearful quest for the proven right answer distracts us from the real work: building a flow of ideas that have a chance to solve the problems right in front of us. Ideaflow gives you a proven method to get out of your own way and start doing the work.' - Seth Godin, author of THE PRACTICE

'These authors are masterful at demystifying how any organization can turn creativity into a steady practice' - Chris Flink, CEO and Executive Director of the Exploratorium and Former IDEO Partner

'Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others-and in yourself.' - Scott Galloway, bestselling author of THE FOUR and POST CORONA

'Finally, a book on creating a design-forward culture at your company that comes with practical and measurable advice. Read this book and you'll change the way you work, and maybe the way you live.' - Bill Burnett, coauthor of DESIGNING YOUR LIFE and DESIGNING YOUR NEW WORK LIFE

'Can't imagine where ManiMe would be without Jeremy and Perry. The coolest thing I learned is that we need to have a 'founder's mindset' long before the product is ready for the market. They liberated my thinking, significantly accelerating our launch without unnecessary worry!' - Jooyeon Song, Co-Founder and CEO of ManiMe

'How do you invent what's next? Simply try to learn how to have more and better ideas. Ideaflow offers eye-opening techniques combined with practical insights into how anyone can establish creativity as a daily practice in their lives.' - Dr. Frederik G. Pferdt, Google’s Chief Innovation Evangelist, Adjunct Professor at Stanford’s d.school

'Utley and Klebahn were by far the most transformative professors we had at Stanford. Ideaflow finally makes their lessons available to aspiring innovators everywhere. If you've ever wondered whether you have what it takes to put something new out into the world, read this book' - Maite & Itziar Diez-Canedo, Co-founders and Co-CEOs of Via

'Utley and Klebahn share proven tools and insider tricks from their renowned consulting expertise and best-in-class programs, so that these game-changing ideas flow to the rest of us.' - Leidy Klotz, Author of SUBTRACT: The Untapped Science of Less, Professor of Engineering and Architecture at the University of Virginia

'The core teaching of Ideaflow of getting out into the real world, quickly is the antithesis to my training as an MBA but I've since become obsessed with the art of experimenting, iterating, asking, and listening in order to build a massively impactful company that is unique in the marketplace. Founders shouldn't miss this book.' - Aishetu Dozie, Founder and CEO of Bossy Cosmetics

'Two masters of the craft provide a roadmap about how you can develop your creativity practice and help those you work with do the same.' - Linda A. Hill, Chair of the Leadership Initiative, Harvard Business School and co-author of COLLECTIVE GENIUS

'Over the last decade, Jeremy and Perry have become my go-to innovation gurus! This book is essential reading for anyone running an organization that desires to enhance and expand innovation. Beware the tidal wave of ideas that will follow once you start reading!' - Mark Hoplamazian, CEO of Hyatt

SPECIFICATIONS:

Author:Jeremy Atley, Perry Kleban - Джереми Атли, Перри Клебан

Publisher:Ebury Press

Language:English

Publication Date:2022

Number of pages:304 pst

Format:Paperback

Width:153 mm / 6'

Height:234 mm / 9,2'

Weight:372 g

ISBN:9781529146233

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SKU: 68539240535

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Allie T
Houston, US
★★★★★ 5
Amazing for Heavy Chewers!
Flavor Name: REAL Jack Salmon, Size: Puppy (2-Pack)
If you have a dog that destroys every toy in minutes, Benebone is a total game changer. These chews are incredibly durable and actually last—especially for strong or aggressive chewers. They’re made with real flavors like bacon, chicken, and peanut butter, which dogs absolutely love, and you can tell because they keep coming back to it again and again. What I love most is that they keep my dog busy and satisfied without the mess or smell of traditional bones. They’re also thoughtfully designed with shapes that are easy for dogs to grip and chew comfortably. That said, like any hard chew, it’s important to supervise and replace it if it gets worn down—but overall, this is one of the best long-lasting chew toys out there. Highly recommend for anyone with a serious chewer—worth every penny! 💛🐶💛
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Reviewed in the United States on March 20, 2026
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LJ
Natrona Heights, US
★★★★★ 5
Excellent quality chews. Tiny Puppy size is perfect for adult toy breed dogs.
Flavor Name: REAL Bacon, Size: Puppy (2-Pack)
I bought the Tiny Puppy Bacon flavor 2-pack package of these, and my dog and his sister are obsessed with them. They chew on them multiple times every day. They seem to be fairly durable, although I expect they will break down over time, which is okay as it’s a chew. I like that they stay intact, with no chunks breaking off for the dogs to swallow. The dogs do ingest a small amount as the material breaks down, but I always supervise them when they have these, and there haven’t been any problems. It’s difficult to find good chews for toy breed dogs like our 12-pound Shih Tzus, so I was happy to find these. They are pricey, but I believe they are worth it. The dogs love to carry them around, and my little guy even plays with his chew sometimes like it’s a toy.
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Reviewed in the United States on February 20, 2026
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Marie Phillips
Draper, US
★★★★★ 5
Durable, engaging, and dog approved
Flavor Name: REAL Bacon/REAL Maplewood, Size: Puppy Tiny (2-Pack)
These chew toys are great for keeping dogs entertained and engaged, especially for gentle chewers. The quality feels strong and they hold up well compared to many other toys. The real bacon scent keeps dogs interested and coming back to them often. I’ve ordered multiple packs over time for my own dogs and even gifted them to others because they’re so well liked.
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Reviewed in the United States on May 2, 2026
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GamsGal
Grantham, US
★★★★★ 4
The "Y" is a staple! The other is useless.
Flavor Name: REAL Bacon, Size: Small – 2 Pack
Leaving a 4-star review because she has chewed this "Y-shaped" Benebone almost down to the nubbins. At first she didn't want much to do with it, but something clicked and once she started chewing it, it's become a staple in her chewing repertoire. But the other shape... the double-pull with the lines on it... is apparently not chewable for her. She'll tote it around, but won't really sink her teeth into that one. She's still a puppy, so maybe she'll start on the double-pull shaped one later. But we'll probably hafta get a larger Y-shape in a month or two... that one's totally worth it!
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Reviewed in the United States on February 26, 2026
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Port Orchard, US
★★★★★ 5
My dog lives these. Great for the puppy chewing stage.
Flavor Name: REAL Bacon/REAL Maplewood, Size: Puppy Tiny (2-Pack)
My dog loves these bones. I love them too because I dont have to worry about him choking in them or biting off small.peices. Great for puppies going through the chewing stage. My dog seeks these bones out over other toys. The size is great perfect for medium sized dog. Material is durable and lasting. Occupy my dog for a long time.
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Reviewed in the United States on May 27, 2026

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