SKU: 69240887902

Formula 23 Original Black Tattoo Ink

Sale price$66.02 Regular price$73.35
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Description

Formula 23 Original Black Tattoo InkProduct Description Product Description "For the most part, you're only as good as the tools you have available. I considered that when developing this product and fine tuning it to be applied as such." BJ Betts BJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career, he realized that he was explicitly drawn to the simple yet complex art form of lettering. An

Product Description

Product Description









"For the most part, you're only as good as the tools you have available. I considered that when developing this product and fine-tuning it to be applied as such." - BJ Betts

BJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career, he realized that he was explicitly drawn to the simple yet complex art form of lettering. An art form that he feels "dissipated over the years" and is just recently being resurrected.


Over the years, Betts noticed that, of all the black tattoo ink products available, no one product met a lettering artist's needs. So he took it upon himself to develop a new and better ink. Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is known for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.


So what makes Formula 23 so superior? First, this is a highly fast-running product. It can keep up with a quick hand without feeling like it's running out of gas when you're pulling fast lines. Secondly, it's a highly dense black that breaks down nicely into a perfect gray for any shading. Thus making it a superior lettering ink that performs just as effectively as a standard solid black tattoo ink. Finally, this is an ink that wipes clean so that stencils won't be lost and time won't be wasted removing excess ink.








As far as Betts is concerned, this is the best ink he's ever used. And, it is not just Betts who stands behind the product, Reviews from industry leaders who've tested Formula 23 are excellent, and the request is pouring in by artists such as Tim Hendricks and Shawn Barber, to name a few. Some of the industry best's initial feedback to Betts has been comments like "When can I get more?" and "I need a gallon of this."

BJ Betts and Intenze Products are proud to introduce Formula 23, a genuinely superior black ink.

 


All our pigments are proudly made in the USA in an ISO 9001/2005 and ISO 22716 Facility, ensuring the highest quality standards. We are proud to say that our pigments are vegan and cruelty-free, reflecting our commitment to ethical and sustainable tattooing practices.

Shipping Notes
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Exchange/Return Notes
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  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
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SKU: 69240887902

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4.3 ★★★★★
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MsBWKWJ
Pawtucket, US
★★★★★ 5
Recommended by my veterinarian
Size: Small (Pack of 1), Product Packaging: Standard Packaging
My veterinarian recommended the red Kong as a chew toy. I’d been buying my 13 lb, now 7 yrs old dachshund the flavored nylabone chew toy products “for aggressive chewers” since he was about a year old. He loves them and would chew them daily. All seemed well. On his last checkup the veterinarian even said that his mouth looked good, but we both could see that there was a brown tartar buildup on his back teeth. Since our veterinarian’s practice has one veterinarian who has dental training, I decided to arrange for a teeth cleaning for my dog. Unfortunately, although none of us expected it, once the tartar was removed from the back teeth it was clear that the teeth had cracks. One large tooth was even chipped down to where we could see the pulp! (Yes, I did note that he occasionally would suddenly squeal when chewing his nylabone, but I thought it was because he’d hit one of the sharp points on a well-chewed nylabone.) The vet recommended that two of the teeth be removed while the dog was still asleep. Then he recommended the red Kong chews for him and said that he would never recommend the nylabone for any dog. They are just too hard and he’s seen too many dogs (of all sizes) end up with cracked and chipped teeth that he (the vet) thinks could have been avoided. He recommended the red Kong for my small dog. The black Kong chew toys are harder and more suited for larger breed aggressive chewers. So far my dachshund is satisfied with chewing the Kong, so that’s what I’ll be buying from now on.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 14, 2024
L
Verified Purchase
Lesley
Battle Creek, US
★★★★★ 5
Withstands big dog
Color: Green Cactus
As a dog mom to two active pups, I’ve gone through a LOT of chew toys over the years and honestly, many of them just didn’t hold up. Some cracked, broke apart quickly, or became rough after only a short time of chewing. That’s why I was genuinely impressed with the MewaJump chew toy. Both of my dogs immediately loved it, and what stood out most to me was how durable it’s been compared to other toys we’ve tried. It’s held up really well with aggressive chewing while still seeming safe and comfortable for them to use. I also love that it keeps them entertained and engaged longer without constantly worrying about pieces breaking off. Definitely one of the better dog toys we’ve added to our home lately and Molly and Piper would agree.
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Reviewed in the United States on May 15, 2026
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Verified Purchase
THAILEI L SMITH
Cuba, US
★★★★★ 5
Not recommended for strong chewers.
Color: Green Cactus
There was nothing wrong with this. But my dog is an absolute destroyer. She makes it her personal mission to annihilate any toy I buy. This did not last 30 minutes. Very cute and good for normal dogs that like to actually have toys to play with. Do not recommend for strong jaw destroyers.
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Reviewed in the United States on June 8, 2026
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Verified Purchase
DianaZ
Battle Creek, US
★★★★★ 5
Fun and indestructible!
Color: Green Cactus
The dogs love this toy. And so far it’s been indestructible with constant playing and chewing
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Reviewed in the United States on June 5, 2026
L
Verified Purchase
Lauren
Carnegie, US
★★★★★ 4
Durable for light to medium chewers - not heavy
Color: Green Cactus
obviously cute. not super durable - lasted a good minute but disintegrates fairly quickly and eventually nothing was left - having to high monitor with a big chewer. (10 mo Great Dane)
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Reviewed in the United States on April 4, 2026

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