Joico Defy Damage Protective Shampoo

Joico Defy Damage Protective ShampooRich, luxurious lather infused with damage preventing ingredients Gentle daily cleanser that swiftly removes dirt, impurities and buildup without roughing up the hair cuticle or stripping vibrant color Cutting edge technology combined with powerful protectants creates hair thats brilliantly resilient SmartRelease Technology continuously releases a trifecta of healthy hair ingredientsrosehip oil, arginine and keratin Helps repair, strengthen and

• Rich, luxurious lather infused with damage-preventing ingredients
• Gentle daily cleanser that swiftly removes dirt, impurities and buildup without roughing up the hair cuticle or stripping vibrant color
• Cutting-edge technology combined with powerful protectants creates hair that’s brilliantly resilient
• SmartRelease™ Technology continuously releases a trifecta of healthy hair ingredients—rosehip oil, arginine and keratin
• Helps repair, strengthen and protect hair from the cumulative effects of daily styling
• Protective lipids serve as the first line of defense against thermal, chemical, styling and UV damage
• Moringa seed oil provides a rich source of antioxidants, vitamins A and E and silica—fundamental to creating healthy, strong, damage-resistant hair
• Boosts shine and softness
• Arginine’s smart-bonding molecule, with both positive and negative sites, strengthens hair bonds and encourages bond renewal
• Results in shiny, smooth, clean strands—wonderfully resilient and healthy-looking
• Cruelty free
• Free of sulfates
• Great for Salon Retail!