SKU: 77449476001

El Humo, La Patria O La Tumba / Smoke, Country or Grave

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Description

El Humo, La Patria O La Tumba / Smoke, Country or GravePara el principiante fumar un cigarrillo es un acto simblico: Ya no soy el nene de mam, soy fuerte, soy un aventurero []. Cuando se desvanece la fuerza del simbolismo psicolgico, empieza el control del efecto farmacolgico para sostener el hbito. Philip Morris (1969) Lo inesperado: las polticas antitabaco de un pequeo pas al sur de Amrica Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en

«Para el principiante fumar un cigarrillo es un acto simbólico: Ya no soy el nene de mamá, soy fuerte, soy un aventurero [...]. Cuando se desvanece la fuerza del simbolismo psicológico, empieza el control del efecto farmacológico para sostener el hábito». -Philip Morris (1969)

Lo inesperado: las políticas antitabaco de un pequeño país al sur de América Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en juego su arsenal de abogados en defensa de los intereses comerciales y demandó a Uruguay en una corte internacional. El juicio adquirió fama mundial. Se lo conoció como «la lucha de David contra Goliat».

Este libro cuenta esa historia, pero va más lejos. Sus páginas son un recorrido por algunos hitos culturales del cigarrillo. Hablan del placer y la dependencia de un objeto que forma parte de la memoria colectiva. También cuentan las historias de vida de hombres y mujeres que alzaron sus voces en defensa de la salud, en tensión permanente con una industria que vende ilusiones.

Con talento en la escritura y rigor en la investigación, Emiliano Zecca ofrece una mirada desde el periodismo narrativo, presentando hechos y protagonistas de modo tal que el lector pueda completar el puzzle desde su propia mirada.

ENGLISH DESCRIPTION

Unexpectedly, the anti-smoking policies of a small South American country set off alarms at the big tobacco companies. In 2010, the industry giant Philip Morris deploys its legal team to defend its business interests, suing Uruguay in international court. The trial soon evolves into a notorious "David versus Goliath" struggle.

This book tells that story and much more. It is a look back at the culture of the cigarette, an object that holds a place in our collective memory as the source of pleasure and dependency. It is also the story of the many men and women who advocate for public health in an ongoing clash with an industry built on illusions.

A talented writer and researcher, Emiliano Zecca uses literary journalism as his medium to introduce facts and protagonists, encouraging readers to view the puzzle from their own perspective.

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SKU: 77449476001

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Hawaii Keith
Houston, US
★★★★★ 5
Solid iPhone Holder
Style: Magnetic Mount
I’ve been searching for a phone holder that doesn’t take up one of the drink holders and actually works well. I had been eyeing a vent mounted holder but was hesitant until I found this one. It had good reviews and was designed to work with my Tacoma. I decided to try it and was pleasantly surprised. It was easy to assemble, fit perfectly, secured nicely, and held my phone in place even in bumpy conditions. The vent location puts it in a good alignment with my vision which is especially helpful when I’m using my navigation app. If you’ve been looking for a decent, reasonably priced, well-built iPhone holder, this is an excellent choice!
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Reviewed in the United States on July 9, 2025
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Everette Entzminger
Port Orchard, US
★★★★★ 5
Safe phone travels
Color: for 2025-2026 Kia Carnival
Works in my Kia Carnival Hybrid so u can have my phone at eye level and does not block my screen. Easy to install. Not too sticky. Waiting to see how it holds up to the FL heat. To be continued.
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!NEO!
Los Angeles, US
★★★★★ 1
Does not fit and stay properly. Pops off the screen on its own.
Color: for 2025-2026 Kia Carnival, Color: for 2025-2026 Kia Carnival
The bracket would not fit properly and keeps popping off.
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Reviewed in the United States on February 24, 2026
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Tammy Jacques
Bozeman, US
★★★★★ 1
Kia phone holder, it’s worth it if you go buy some heavy duty tape!
Model: 2014-2018 Forte
If you’re going to buy this phone holder, you better get some Strong tape because when I put it in my car, the tape didn’t stick at all. I bought some clear thicker tape that is used for patching the liner in a pool, it’s waterproof and works in hot or cold temperatures and now the phone holder is in place and will not move and now works beautifully!
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Reviewed in the United States on September 5, 2025
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Charlene Batalia
Cuba, US
★★★★★ 5
Great product
Model: 2010-2013 Forte
Very sturdy holds the phone great
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Reviewed in the United States on November 7, 2025

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