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Description
The Business Book: Big Ideas Simply ExplainedHow can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition based theory and critical path analysis to market mapping and the MABA matrix through a
How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. This fascinating new edition features:- More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management - from benchmarking and "Big Data" to Kaizen and cash flow
- Simple explanations, bold infographics, and step-by-step diagrams that untangle knotty concepts, and witty illustrations
- Key quotes from prominent figures from business history - from Andrew Carnegie to Warren Buffet
- Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the "gig" economy, black swans, and AI
The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject.
The Big Ideas series
With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book, and The Maths Book.
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4.7 ★★★★★
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Product Reviews
★★★★★ 3
Disappointed
Color: S6-muti-color
These were great for about 20 minutes then they stopped squeaking...we have 2 left that I have saved but the other 4 do not squeak anymore...disappointed as my dog loves to squeak things...would not buy these again...My dog is only an 8lb dog too...but he can still play with the balls without the squeak...
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Reviewed in the United States on April 26, 2026
★★★★★ 5
Great Value for a ball my dog loves!
Color: S6-muti-color
I wish these ball were in the subscription program! My dog gets sooo excited by the new ball, but her interest in things lasts for a few days. She kills the squeak within 11minutes, but the squeaker stays in place rather than becoming a chocking or swallow hazard, and she still loves to chew it. Next, we must throw the ball approximately 723 times the first day, possibly 496 times on day 2, and just 3- 4 on day 3, at which point she will chase the ball before hollering "it's over here if you need it," while she checks on the chipmunk den. We currently have 17 of these balls in our yard (because we have given several leftovers to a less discriminating doodle next door). These balls hold up really well, get her extremely active for the first couple of days, and are a much cheaper than doggie daycare (after an active morning with a new ball, she is happy to chew on it and sleep much of the day). I always have these on hand!
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Reviewed in the United States on November 22, 2025
★★★★★ 4
Pieces chewed off
Color: white & green
My Aussiedoodle loves it. I throw it down the hallway, it bounces crazy, and he chases it. The only complaint is that he can't chew much of the ball part. So now I have to have it put away and brought out for special playtime.
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Reviewed in the United States on April 9, 2026
★★★★★ 5
Great product
Style: Sport, Size: Large
This is a lifesaver. My lab will chase the ball all day and this saves the arms and shoulders. A little bit of a learning curve to use but I would definitely recommend
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Labs love this!!!
Style: Sport, Size: Large
Our Lab LOVES everything about this thing! Recommend getting extra durable balls as the 1 included fell apart in 1 hour. I have a very energetic Lab retriever that we have to force to stop playing ball so he does not overheat. That & the force with which you can throw this ball did not help keeping it from splitting it in 2 in less than 1 hour.
This is worth the money for the extra throwing power & distance but do invest in the ULTRA strong ball for dogs like retrievers! Also, be sure to order the correct SIZE OF BALL, specific to each different size of throwing wand.
My fav thing about this item is #1 the joy my dog gets from the new challenge of racing to catch longer throws, & #2 I don't have to get my hands covered in dog slobber!!
He has gotten to where he can almost put it in the cup himself so I won't waste time throwing the ball again!
Man, I love that dog!!! ❤️
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Reviewed in the United States on November 1, 2023