SKU: 92351268718

Creatividad, S.A.: Cómo Llevar La Inspiración Hasta El Infinito Y Más Allá (Ed. Ampliada) / Creativity, Inc. (the Expanded Edition)

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Creatividad, S.A.: Cómo Llevar La Inspiración Hasta El Infinito Y Más Allá (Ed. Ampliada) / Creativity, Inc. (the Expanded Edition)Edicin ampliada y actualizada del best seller sobre liderazgo creativo que recoge los principios que construyeron la cultura singularmente exitosa de Pixar y le permitieron conservar su creatividad sin dejar de evolucionar. A lo largo de casi veinte aos, Pixar ha dominado el sector de la animacin y ha producido pelculas tan valoradas como la triloga de Toy Story, Monsters, S. A., o WALL E, que han batido rcords de recaudacin y conseguido cuarenta

Edición ampliada y actualizada del best seller sobre liderazgo creativo que recoge los principios que construyeron la cultura singularmente exitosa de Pixar y le permitieron conservar su creatividad sin dejar de evolucionar.

A lo largo de casi veinte años, Pixar ha dominado el sector de la animación y ha producido películas tan valoradas como la trilogía de Toy Story, Monsters, S. A., o WALL-E, que han batido récords de recaudación y conseguido cuarenta premios Oscar. En muchos aspectos --la inventiva de las tramas, la capacidad de emocionar, la maravilla de sus historias...--, las películas de Pixar son una lección práctica sobre lo que es la creatividad.

Cuando Ed Catmull era joven tenía un sueño: hacer la primera película de animación por ordenador. Persiguió este sueño como estudiante en la Universidad de Utah, y se asoció con George Lucas, una colaboración que, indirectamente, lo llevó a fundar Pixar con Steve Jobs y John Lasseter en 1986.

Catmull explica en este libro los valores y las técnicas que han hecho que Pixar sea tan admirada, y también tan rentable. El ingrediente esencial en el éxito de Pixar está en su entorno único, basado en principios que protegen el proceso creativo y que desafían las ideas establecidas, como por ejemplo:

*Un equipo mediocre puede hacer fracasar una buena idea. Un buen equipo puede arreglar o mejorar una idea mediocre.

*La tarea de dirigir no es evitar riesgos sino crear el entorno para que otros puedan tomarlos.

*Con frecuencia, el coste de evitar errores es superior al de subsanarlos.

*La estructura de comunicación de una empresa no debe ser el reflejo de su estructura organizativa; todo el equipo debe ser capaz de interrelacionarse, independientemente de su cargo y sus funciones.

En esta edición ampliada y actualizada, Catmull da cuenta de los años posteriores a la publicación de Creatividad, S. A., para iluminar aún más el desarrollo continuo de la cultura, única y singular, propia de Pixar.

ENGLISH DESCRIPTION

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar's singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

"Might be the most thoughtful management book ever."--Fast Company

For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Storytrilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired--and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success--and in the twenty-five movies that followed--was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:

- Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.

- It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them.

- The cost of preventing errors is often far greater than the cost of fixing them.

- A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn't a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
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Daryl Hockaday
Fort Morgan, US
★★★★★ 5
Does what it's supposed to do!
Size: 1 Count (Pack of 1)
Worked as advertised
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Reviewed in the United States on August 16, 2023
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WB
Birmingham, US
★★★★★ 5
Epson 812 magenta ink
Size: 1 Count (Pack of 1)
Always works well.
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Reviewed in the United States on May 10, 2026
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Tom B
Pawtucket, US
★★★★★ 5
Inkjets have come a long way
Pattern Name: Printer, Style: ET-15000
Just a lot to like about this printer and nothing I don't like. Very capable for the price. I do mostly black and white printing, rarely print photos. (This will supposedly do a credible job of photo printing too but I haven't tried it). If you want professional caliber photo printing, you probably want the Epson 8550 which is similar to this, a bit more expensive, but does 6 color printing. If you are doing more like every day business printing the 15000 might be a better choice because it's built more for speed. The tank system means I can just replace the black because I use it a lot. The black ink tank is double size of the others and based on my experience so far, I think I'll easily get over a thousand pages on the standard-vivid setting which is very strong black but still relatively high speed printing. Given that the black ink bottles are under $30 I think the cost per page will be comparable to laser. The booklet/pamphlet printing can be complicated to work out with layers of PDF software and the Epson printer driver. But once you work it through, it's super capable. I've printed a lot of 12 x 18 double-sided for booklets and the paper handling has been flawless. (It can duplex automatically for 8 1/2 x 11 but for other sizes you have to manually duplex, which you can do by printing back/front or even/odd.) It's not as fast as a laser printer but it's pretty fast -- inkjets have improved so much.
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Reviewed in the United States on April 16, 2026
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Loleta Harlan
Massapequa, US
★★★★★ 5
Perfect Printer for My Small Business
Pattern Name: Printer, Style: ET-15000
I purchased the Epson ET-15000 for my crafting and apparel business and have been very pleased with its performance. The print quality is excellent, colors are vibrant, and the large ink tanks help save money over time. It handles larger print sizes with ease and has become an essential part of my workspace.
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Reviewed in the United States on June 3, 2026
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wwise
Chelsea, US
★★★★★ 5
Nice large format printer which is what I needed
Pattern Name: Printer, Style: ET-15000
I make stained glass panels and needed a printer that I could make larger copies with. I also wanted one that I could manipulate my images with. This was my best option and I love the Eco-Tank printers. After reading the reviews I made sure to add a couple years of additional warranty for my peace of mind. Finding 13 x 19 paper that was affordable was a tough challenge. I found a bunch on FB marketplace and bought everything they had to offer. This printer was very easy to set-up. I just followed the instructions and then followed what was on my computer screen. At first I thought I would have an issue connecting to Wi-Fi but when it failed on the computer, I was able to go to the printer and do it from the control panel - Easy peesey. I have used it several times since filling, charging, and installing and everything works as it should. My husband has an Eco-Tank printer and I've wanted one since he got his. I love that the ink will last a very long time and that it will be cost efficient. I am not overly interested in photo printing so this was the perfect choice for my needs. The print quality is fairly good when comparing it to my old Canon and e that there are several paper trays and ways to make copies, especially the automatic feed and the larger scanner bed.
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Reviewed in the United States on January 26, 2026

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