SKU: 14479643735

Testing Business Ideas

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Description

Testing Business IdeasDiscover the power of effective business model testing with 'Testing Business Ideas'. This comprehensive guide, published by John Wiley & Sons in 2019, offers innovative techniques for entrepreneurs and business leaders eager to validate their new concepts. With an ISBN of 9781119551447 and 368 pages of actionable insights, this book serves as an essential resource for anyone looking to ensure their business strategies thrive. Did you know that 7 out

Discover the power of effective business model testing with 'Testing Business Ideas'. This comprehensive guide, published by John Wiley & Sons in 2019, offers innovative techniques for entrepreneurs and business leaders eager to validate their new concepts. With an ISBN of 9781119551447 and 368 pages of actionable insights, this book serves as an essential resource for anyone looking to ensure their business strategies thrive.

Did you know that 7 out of 10 new products fail? 'Testing Business Ideas' aims to change that narrative by providing hands-on methods that dramatically reduce risk and enhance the chances of success for your projects. Built upon the well-regarded Business Model Canvas and Value Proposition Canvas, it incorporates Assumptions Mapping along with other effective experiments from the lean startup movement.

In a visually engaging format, this guide not only bridges the gaps between strategy and experimentation but also empowers you to identify and test your key business assumptions. Through its practical advice, you'll learn how to cultivate an experimentation culture within your organization, making innovation a continuous and repeatable process.

Experience a transformative approach to business idea validation that minimizes wasted resources and maximizes growth opportunities. By leveraging this definitive field guide, you're setting your venture up for success.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119551447
Year: 2019
Publisher: John Wiley & Sons Inc (US)
Pages: 368


Description:


A practical guide to effective business model testing


7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder™s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.


Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.


Testing Business Ideas uses an engaging 4-color format to:


Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas

Close the knowledge gap between strategy and experimentation/validation

Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas



A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
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SKU: 14479643735

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Catsandcolognes
Lexington, US
★★★★★ 5
One of the few body sunscreens that doesn't trigger my sensory issues
Size: 5 Fl Oz (Pack of 1)
I have sensory sensitivities, so wearing sunscreen is usually a pretty unpleasant experience for me. I can't stand heavy textures, greasy finishes, or that sticky sunscreen feeling that seems to sit on top of the skin all day. I'm also bothered by mineral and matte sunscreens that dry my skin out. It's very hard to find a sunscreen as genuinely comfortable as this one is. I bought the Coola Sunblock Body Lotion because several reviews mentioned that it actually feels like a regular lotion once applied, but I honestly assumed it still wouldn't work for me. I was genuinely shocked the first time I used this. The texture feels silky and lightweight, absorbs quickly, and leaves my skin feeling soft rather than coated or oily. It really does wear more like a comfortable body lotion than a traditional sunscreen, and I don't notice any residue or oily feel at all, which is amazing. I also love that it's fragrance-free, which makes it even easier for me to tolerate, especially with sensitive skin and sensory issues. Coola Sunblock Body Lotion is one of the very few body sunscreens I've tried that I actually enjoy wearing, and it works perfectly. I am very fair and burn easily, but I had no burning or redness on my first outside day of the summer while wearing this. It's sunscreen that works and that I can actually wear with zero discomfort. Amazing.
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Reviewed in the United States on May 27, 2026
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Deborah Felton
Chelsea, US
★★★★★ 5
Love the quality!
Size: 5 Fl Oz (Pack of 1)
Im 63, with fair and sensitive skin. I love this high strength sunscreen that isn't greasy and doesn't have added ingredients and perfumes that bother me and make me break out.
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Reviewed in the United States on February 7, 2026
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L. Appa
Massapequa, US
★★★★★ 5
Expensive, but worth it
Size: 5 Fl Oz (Pack of 1)
What's the best sunscreen? The sunscreen you'll use consistently. I like Coola because it feels like moisturizer, not sticky gross sunscreen. It's pricey, but I think you get what you pay for with Coola.
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Reviewed in the United States on August 30, 2025
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VV
New York, US
★★★★★ 4
Great sunscreen, but too pricey!
Size: 5 Fl Oz (Pack of 1)
I love COOLA products. They are a good substitute for my favorite sunscreens by Bare Republic - which was discontinued. Unfortunately COOLA products are very pricey. For that reason, I must use other brands where it makes sense. Trader Joe's spray sunscreen works very well and is $5.99. Coppertone Water Babies works for water sports. I'm saving my $28 COOLA lotion sunscreen for when I need a non greasy odor-free sunscreen, for example when I spend time in the sun followed by lunch out or shopping.
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Reviewed in the United States on October 10, 2025
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Diane Allan
Port Orchard, US
★★★★★ 5
Good stuff
Size: 5 Fl Oz (Pack of 1)
Not greasy. Goes on easily.
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Reviewed in the United States on December 31, 2025

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