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Account-Based Marketing For DummiesUnlock the potential of your B2B marketing with **Account Based Marketing For Dummies**. This comprehensive guide provides essential strategies for developing an effective Account Based Marketing (ABM) approach tailored to today's changing marketplace. With the rise of informed buyers, traditional sales tactics are becoming obsolete. This book equips you with the tools to adapt and thrive in this new era. Learn how to analyze data effectively to
Unlock the potential of your B2B marketing with **Account-Based Marketing For Dummies**. This comprehensive guide provides essential strategies for developing an effective Account-Based Marketing (ABM) approach tailored to today's changing marketplace. With the rise of informed buyers, traditional sales tactics are becoming obsolete. This book equips you with the tools to adapt and thrive in this new era. Learn how to analyze data effectively to identify high-value accounts that promise the greatest return on investment (ROI).**Account-Based Marketing For Dummies** offers you step-by-step instructions for targeting specific accounts and personalizing your messaging, ensuring that your marketing efforts resonate with individual stakeholders. This resource also emphasizes the importance of aligning your sales and marketing teams, fostering collaboration to maximize your ABM success. Discover how marketing technology and online advertising can enhance your outreach, engaging prospects in real-time where they are most active.
Whether you are part of a sales or marketing team utilizing CRM tools or just starting your ABM journey, this book is designed to demystify account-based marketing, making it accessible and actionable. Get ready to transform your marketing strategy and elevate your business’s success with insights and expert tips from **Account-Based Marketing For Dummies**.
**Delivery Information:** Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119224853. Year: 2016. Publisher: John Wiley & Sons Inc (US). Pages: 384.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119224853
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 384
Description:
Grow your account list with an effective account-based marketing strategy
Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.
This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online.
Align your sales and marketing teams for greater success in your ABM efforts
Analyze data to identify key accounts
Target your messages for real-time interaction
Integrate your campaign with marketing automation software
If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered!
"Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-
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4.4 ★★★★★
Based on 13 reviews
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Product Reviews
★★★★★ 5
Informative
Format: Kindle
Got this book for my teenage boys and they said it was informative.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 1, 2024
★★★★★ 5
A side to Civil Rights
Format: Paperback
A Civil Rights victory through purely peaceful means never seemed completely likely to me and this book is certainly an eye opener and contains information that every US History and US Government teacher should know.
Rights are not preserved unless men are willing to stand up to those who seek to oppress. In this case, many black men in the heart of Dixie finally, and near spontaneously banded together and stopped the KKK and forced the local and state governments to finally acknowledge that the natural born rights that John Locke wrote of in the Second Treatise of Government and that the Founders and Framers of our country adopted applied to all men, regardless of race.
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Reviewed in the United States on March 2, 2013
★★★★★ 5
"When you're dealing with the wolf,
Format: Paperback
you have to speak the language of the wolf." - Henry Austin, Deacons for Defense
This is truly a lost history of the civil rights movement that author Lance Hill has found under the layers upon layers of mainstream narratives which conveniently dictate false truths that - when repeated enough - become larger than life.
Following the organized self-defense philosophy espoused by Robert F. Williams in Monroe, N.C., a small group of men in Jonesboro, Louisiana, founded an organization that had great influence in the civil rights movement of the mid-1960s. The success the Deacons had in defeating the KKK and other haters on the streets by standing up, moving forward and staring them down with guns loaded brought a new sense of empowerment in demanding that justice truly be served today.
Hill explains how he became aware of the Deacons and then began his quest to research the history. Initially founded to protect civil rights workers, the Deacons' influence in the Deep South grew with a regional organizing campaign in Louisiana, Mississippi and Alabama, along with chapters being founded in several Northern cities.
The success and expansion of the program brought interest from the FBI, coverage by an oftentimes adverse media and linkage - oftenetimes quite temporary - with a number of revolutionary organizations.
But through the comparatively brief time the Deacons operated - about four years - Hill successfully argues that the organization forced the federal government to aggressively enforce the 1964 Civil Rights Act and was the bridge to the Black Power movement that emerged later in the decade.
The Deacons' legacy continues, as former members have strongly stated over the years that the group has never actually gone away. And, as Hill writes, "Finally, there is something inspiring in a story of people who stood up to injustice when everyone around them was afraid. That is a fable that will always serve us well."
The Deacons for Defense lives in the souls of those who do their part on a daily basis to bring real justice to this country.
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Reviewed in the United States on January 9, 2007
★★★★★ 5
Great history of a politically incorrect civil rights movement
Format: Paperback
This is the true story of African Americans who choose not to turn the other cheek and wait for Martin's Dream to come true. Instead, they take up arms to protect themselves and their children from the present predations of racist, sadistic creeps. Very inspiring. There's a good movie from it, same name, starring Forest Whitaker.
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Reviewed in the United States on September 19, 2010
★★★★★ 4
An Obscure Facet of the Civil Rights Movement
Format: Paperback
The Deacons for Defense story has been buried since the mid sixties. The reasons for this loss are many. The Deacons don't fit the stereotype promulgated by the orthodox civil rights leaders and historians, nor does it particularly fit with the "conservative" historian view that anti-black violence largely was confined to a few terrible but soon overcome incidents [overcome with support of the Feds and the Press]. This book shows how pervasive the violence was and how the African-American Community especially the men, were scarred by the violence, and reluctant to join with the non-violent philosophy of the orthodox movement , as it destroyed their sense of manhood. The author does stretch at times to support his themes, especially the class differences between the Deacons and the mainstreamers, but this story is strong and should be better known. One amazing thing, with all of the hoopla about gun control, I'm surprised the NRA doesn't push the Deacon's story, as it does support the notion of an armed citizen being effective in countering an oppressive government. One can only surmise that the NRA supporters are also supporters of the repression in these instances. Ironic [but I digress].
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Reviewed in the United States on February 10, 2013