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Description
MarketingCondition: BRAND NEW ISBN: 9780195590296 Year: 2017 Publisher: Oxford University Press ANZ Description: TODAYS STUDENTS TOMORROWS PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives
Condition: BRAND NEWISBN: 9780195590296
Year: 2017
Publisher: Oxford University Press ANZ
Description:
TODAY’S STUDENTS - TOMORROW’S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow’s marketing professionals.NEW TO THIS EDITIONNew chapter: Selling and Sales Management Focuses on the importance of personal selling, B2B selling, key account management, personal selling within consumer markets, call centres, sales management, the strategic role of personal selling, the impact of social media and ethics in sellingNew chapter: Developing and Implementing a Marketing Plan Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design brings to strategic marketing and planningNew chapter: Social Marketing Focuses on the application of social mar
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4.3 ★★★★★
Based on 24 reviews
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Product Reviews
★★★★★ 5
Cute and STABLE
Size: 12-18 Months Toddler, Color: Navy Leather
This brand was recommended by a family member as being good for kids who are learning how to walk, and I definitely agree. My son had a different pair of shoes from Carter’s that fit well and looked cute, but the soles were a little too slick for an early walker despite having little rubberized dots on them. I like that these have more realistic soles, with real traction and support, but still allow the kid’s foot to flex. My son is very comfortable in them and was immediately noticeably more stable while standing and practicing walking in them. Bonus- they are super cute and this design is neutral enough to go with plenty of his clothes. My only small complaint is a little thread coming loose on one shoe, but so far it isn’t causing any issues/doesn’t seem to be unraveling anything structural. Highly recommend overall!
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Reviewed in the United States on May 13, 2022
★★★★★ 4
Great shoes!
Size: 18-24 Months Toddler, Color: Grey Leather
Love these shoes, only shoes I put my 15 month old in. However, they do run small. I bought 12-18 month size and my boy out grew them before 12 months old, I had to repurchase 18-24m to fit perfectly.
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Reviewed in the United States on November 8, 2025
★★★★★ 5
The BEST toddler shoe!!
Size: 18-24 Months Toddler, Color: Brooks Grey Leather
These shoes are 100% worth every penny. They are super easy to get on and off due to the fact that the tongue pulls back fully and they are flexible yet sturdy. They are excellent quality and have maintained great condition with my busy toddler at the park. The wide toe box provides great comfort for my little one’s wide feet. Buy the shoes!!!
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Reviewed in the United States on September 4, 2025
★★★★★ 1
Bummed they fell apart they are super cute
Size: 12-18 Months Toddler, Color: Raiden Camel Suede, Size: 12-18 Months Toddler, Color: Raiden Camel Suede
I’m so bummed because these shoes are so cute and highly rated but mine fell apart after only a few wears. They say light outdoor activities and I would assume they mean walking up and down the block in the neighborhood. My son is only 15 months old and doesn’t walk fast or far at all so it’s really disappointing they fell apart.
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Reviewed in the United States on February 1, 2026
★★★★★ 3
Fall apart easy
Size: 12-18 Months Toddler, Color: Navy Leather, Size: 12-18 Months Toddler, Color: Navy Leather
Stay on, easy to put on, but get scuffed easily. Velcro strap came apart and color came off of leather about 2 months of wear
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Reviewed in the United States on May 1, 2025