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Description
Authorship as Promotional Discourse in the Screen IndustriesNOTE: Shipping for this item is FREE, please allow 15 days for shipping. As its shipped from our Auckland warehouse there is no unexpected import charges, custom duties or taxes. Condition: BRAND NEW ISBN: 9780367504045 Year: 2022 Publisher: Taylor & Francis Description: This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U. S. mainstream media, including franchise
NOTE: Shipping for this item is FREE, please allow 15 days for shipping. As its shipped from our Auckland warehouse there is no unexpected import charges, custom duties or taxes.Condition: BRAND NEW
ISBN: 9780367504045
Year: 2022
Publisher: Taylor & Francis
Description:
This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.
The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries.
The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.
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