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Description
AlchemyCondition: BRAND NEW ISBN: 9780753556528 Format: B format paperback Year: 2021 Publisher: RANDOM HOUSE UK Description: The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why
Condition: BRAND NEWISBN: 9780753556528
Format: B-format paperback
Year: 2021
Publisher: RANDOM HOUSE UK
Description:
The hugely anticipated first book from the TED Talks star and advertising legend
'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb
Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong- we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
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4.8 ★★★★★
Based on 24 reviews
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Product Reviews
★★★★★ 5
Excellent book with real-world examples and clear explanations.
It covers both traditional and agile methodologies, making it perfect for professionals or those studying for certifications. Easy to follow and packed with practical insights.
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Reviewed in the United States on October 22, 2025
★★★★★ 5
A helpful guide from start to finish
Format: Kindle, Format: Kindle
I like how user-friendly this book is! Anyone that is in a leadership position can learn a lot from this book. Anyone in charge of heading up a specific project will really benefit from this book’s teachings. There are a ton of visual charts, diagrams, and illustrations throughout the book with relevant examples to help you navigate your plan. The book starts out with the planning phase of the project and walks you through how to implement goals, how to stay on track when changes come up, how to close out projects in phases, and so much more! Also noteworthy is the helpful summary at the end of each chapter making this a resource you can quickly come back to and reference as you take on your project!
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Reviewed in the United States on October 7, 2023
★★★★★ 4
Scrum Masters might not agree
Format: Kindle
You'll recognize much of the content, in line and in harmony with the PMBOK.
Lots of descriptions with bullet points for tools and techniques useful to the project manager.
Very happy to see the Reference section with working links for further study.
Would recommend as a textbook, but 1) the treatment of Agile and 2) the artificial "versus" of Kanban vs Scrum is a bit unfair, and the latter is rarely true. Kanban makes the process visible; Scrum makes it hum.
Despite what the author says in the Other Methodologies section:
* Scrum masters are not project managers
* The Scrum master does not "manage" the team; the team is self-managing and self-organizing
* Scrum masters do not supervise anything. They are knowledgeable facilitators and obstacle removers.
An index would be helpful and would add to the overall value as a reference book.
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Reviewed in the United States on September 2, 2023
★★★★★ 5
This a an excellent comprehensive text that would be an asset to any project manager.
Format: Kindle
This is the best project management book I have read in many years. It is structured in a comprehensive and clear format that allows the reader to follow the author. The author has also provided clarity on different methods of project management that can be used to manage a variety of projects with examples of how each method can be applied. In addition to the knowledge of project management and excellent examples of how each method can be applied the author has provided keynotes to other references a reader can seek out for additional reading. This is an excellent text that I wish had been available to me years ago. 👍🏻
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Reviewed in the United States on October 20, 2023
★★★★★ 5
Become a Project Management Pro
Format: Kindle
This book is all about the ins and outs of managing a project from start to finish, and it's broken down so it's easy to understand. The practical examples helped me understand the concepts, and I've been using the tips at work, making my projects run smoother than ever. I especially appreciated the step-by-step guide to implementing these principles.
If you're new to project management, or if you've been winging it and want to step up your game, I'd highly recommend this book.
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Reviewed in the United States on July 6, 2023
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