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Description
Strategic Brand ManagementCondition: BRAND NEW ISBN: 9780198797807 Year: 2018 Publisher: Oxford University Press UK Description: A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's
Condition: BRAND NEWISBN: 9780198797807
Year: 2018
Publisher: Oxford University Press UK
Description:
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is a
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4.5 ★★★★★
Based on 15 reviews
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Product Reviews
★★★★★ 5
Durable Rubber Bone Toy for Aggressive Chewers
I got this rubber bone chew toy in purple (size large) for my dog, and it's been a solid addition to his toy rotation.
What I Liked:
The bacon flavor is a huge hit. My dog was immediately interested in this toy and goes back to it regularly, which speaks to how appealing the scent is to him. The natural rubber material is tough and has held up well to his aggressive chewing - it's designed for heavy chewers and delivers on that promise. The textured surface is great for dental health. I can see how it helps clean his teeth as he chews, and the grooves are deep enough that you could add dog toothpaste for extra cleaning power. It's a functional toy that serves multiple purposes beyond just entertainment.
The rubber material is softer than hard nylon toys, which gives me peace of mind that it won't damage his teeth during extended chewing sessions. It's still plenty durable but has some give to it that makes it safer. This toy genuinely keeps him busy and engaged. It helps redirect his chewing instincts away from furniture and other household items, and it seems to help with anxiety when I need to leave him alone for a bit. At $8.99 (down from $15.99), this is an excellent value for a durable, functional chew toy.
What Could Be Improved:
While it's marketed for all sizes from small to large breeds, I think it works best for medium to large dogs. Small dogs might find the large size a bit cumbersome. The bacon scent is strong initially, but it will fade over time with use and cleaning. Also, we all know it's a little... interesting looking haha.
Overall:
This is a high-quality, durable chew toy perfect for aggressive chewers. The bacon flavor, dental benefits, and tough construction make it a winner. It keeps dogs engaged, helps maintain dental hygiene, and redirects destructive chewing behaviors. At under $9 (well, it is right now, at least), it's a great value and makes an excellent gift for any dog owner dealing with a heavy chewer. Highly recommended.
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Reviewed in the United States on January 18, 2026
★★★★★ 5
The Purple Power Chew My Dog Thinks Is His Life’s Mission
I bought this purple rubber bone hoping it would survive longer than the usual 10 minutes my dog needs to destroy a “durable” toy. Shockingly, this one is still alive and thriving. Honestly, I think it might outlive me.
The material is tough enough for aggressive chewers, but still bouncy and fun, which means my dog is entertained AND my furniture gets a break. It’s the perfect size for medium to large dogs, and it keeps mine busy like he’s working an important full-time job.
He tosses it, chases it, gnaws on it with total devotion… and somehow it barely shows a scratch. The purple color is a bonus, easy to spot in the yard, and it makes him look very fashionable in his ferocious-chewer era.
If your dog believes every toy is a challenge to conquer, this chew toy just might be the worthy opponent they’ve been waiting for. 💜🐶
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 5, 2025
★★★★★ 3
Not my husky's favorite
Size: Large
No bounce, it's too hard and heavy. My husky only uses it once in a while, it is not his favorite thing to chew on.
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Reviewed in the United States on February 28, 2026
★★★★★ 4
Better Than Most, But Still No Match for My Super Chewer
This is a decent chew. It’s made of a softer rubber material and has little to no odor, which I appreciate. It’s been about a week, and while it’s still technically in one piece, it’s starting to show some cracks and tiny puncture holes.
Now, keep in mind, my 100-lb pit mix Scooby Doo is a full on chew and destroy hound. If it can be chewed, he’ll find a way to shred it to bits. This toy held up longer than a lot of others but still didn’t make the “indestructible” cut in our house. He likes it, but it’s not his top pick, probably why it’s still alive.
Overall, it’s a good toy for the price. Probably not for extreme power chewers like Scoob, but it’ll hold up fine for most dogs and give you a little peace and quiet for a while. Do give it a try, Scooby Doo is a chewer in a class of his own, the fact that this has held up past a one 15 minute session is amazing in itself.
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Reviewed in the United States on November 5, 2025
★★★★★ 5
Absolutely thrilled with this
Great price
Great find
It is heavy but my pup is easily able to carry it around.
Perfect for smearing treats on and freezing - keeps him busy for ages - especially with the ridges -
thrilled with this
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 5, 2025
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