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Description
Designing Brand IdentityCondition: BRAND NEW ISBN: 9781118980828 Year: 2017 Publisher: John Wiley & Sons Inc (US) Pages: 336 Description: Designing Brand Identity Design Business Whether you? re the project manager for your company? s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity
Condition: BRAND NEWISBN: 9781118980828
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 336
Description:
Designing Brand Identity
Design/Business
Whether you?re the project manager for your company?s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.
Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders?global and local. It?s an essential reference for implementing an entire brand system.
Carlos Martinez Onaindia
Global Brand Studio Leader
Deloitte
Alina Wheeler explains better than anyone else what identity design is and how it functions. There?s a reason this is the 5th edition of this classic.
Paula Scher
Partner
Pentagram
Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it?s been my blueprint for using design to impact people, culture, and business.
Alex Center
Design Director
The Coca-Cola Company
Alina Wheeler?s book has helped so many people face the daunting challenge of defining their brand.
Andrew Ceccon
Execu
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★★★★★ 5
Love it more than expected
Color: Glow Green, Color: Glow Green
I rarely review stuff but I LOVE this case. It makes the remote feel very nice, especially the texture at the back. Yes, it’s true that it’s not exactly like the photo with a cut out for the Siri button but it isn’t an issue. The grip it provides makes me feel luxury. The glow in the dark isn’t very reliable but if “charged” it does work. Definitely recommend.
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Reviewed in the United States on February 18, 2026
★★★★★ 4
Good cover if you lose your Apple TV remote a lot
Color: Glow Green
This works great and I don’t lose my Apple TV remote nearly as often anymore. It glows in the dark, but it is pretty faint. The only other thing I don’t like is how the cover goes around the big button in the center. Sometimes it interferes with pressing the directional pad. It is diffferent than my last cover, but I’m adjusting to it.
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Reviewed in the United States on May 30, 2025
★★★★★ 5
Glows in the dark!
Color: Glow Green, Color: Glow Green
I ordered this because I feel I’m always losing my Apple TV remote! This is super cute, fits the remote nice and snug. Was very affordable and has held up nicely for the price! Has little indents on the side where the buttons are to not impede use! I like the little grippies on the bottom! And the handle allows you to hang it if wanted
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Reviewed in the United States on October 21, 2023
★★★★★ 5
No issues
Color: Glow Green
no issues to report, nice glow in the dark design, easy to put on....
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Reviewed in the United States on October 5, 2025
★★★★★ 5
Cool
Color: Glow Green, Color: Glow Green
I find it very clean and protective
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Reviewed in the United States on April 15, 2026