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Description
BriefUnlock the power of effective communication with 'BRIEF' by Joe McCormack. This essential guide focuses on mastering concise messaging, ideal for busy professionals navigating today's fast paced environments. In an era where the average professional faces constant distractionsfrom an overwhelming 304 emails per week to checking their smartphone 36 times an hourthis book offers invaluable insights into distilling your message into its essence. The B.
Unlock the power of effective communication with 'BRIEF' by Joe McCormack. This essential guide focuses on mastering concise messaging, ideal for busy professionals navigating today's fast-paced environments. In an era where the average professional faces constant distractions—from an overwhelming 304 emails per week to checking their smartphone 36 times an hour—this book offers invaluable insights into distilling your message into its essence. The B.R.I.E.F. method—Background, Relevance, Information, Ending, and Follow-up—provides a practical framework for clear and impactful communication. Learn how to summarize lengthy information, utilize infographics to tell your story, and transform your monologue presentations into engaging dialogues. Whether you're leading a team meeting, presenting to executives, or crafting an email, 'BRIEF' arms you with techniques to eliminate wasteful words and captivate your audience. Published by John Wiley & Sons Inc, this 256-page book is a must-have for anyone wanting to improve their communication skills and stand out in any professional setting. Free shipping is available on this item, and delivery may take up to 6 weeks. Please note that once your order is placed, it cannot be cancelled.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118704967
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 256
Description:
Get heard by being clear and concise
The only way to survive in business today is to be a lean
communicator. Busy executives expect you to respect and manage
their time more effectively than ever. You need to do the
groundwork to make your message tight and to the point. The average
professional receives 304 emails per week and checks their
smartphones 36 times an hour and 38 hours a week. This inattention
has spread to every part of life. The average attention span has
shrunk from 12 seconds in 2000 to eight in 2012.
So, throw them a lifeline and be brief.
Author Joe McCormack tackles the challenges of inattention,
interruptions, and impatience that every professional faces. His
proven B.R.I.E.F. approach, which stands for Background, Relevance,
Information, Ending, and Follow up, helps simplify and clarify
complex communicationBRIEFĂ‚Â will help you
summarize lengthy information, tell a short story, harness the
power of infographics and videos, and turn monologue presentations
into controlled conversations.
Details the B.R.I.E.F. approach to distilling your message into
a brief presentation
Written by the founder and CEO of Sheffield Marketing Partners,
which specializes in message and narrative development, who is also
a recognized expert in Narrative Mapping, a technique that helps
clients achieve a clearer and more concise message
Long story short:Ă‚Â BRIEFĂ‚Â will help you gain the
muscle you need to eliminate wasteful words and stand out from the
rest. Be better. Be brief.
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
A good toy for chewers!!
Size: Large, Color: Blue
My dog loves this ball! The best part is that he hasn't destroyed it yet. He's a real chewer and has destroyed several toys since I got him about 6 months ago. The ball is very solid and a the squeak is not annoying. A great toy
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Reviewed in the United States on May 28, 2026
★★★★★ 5
My dog loves it, holds up well
Size: Large, Color: Blue
My German Shepherd absolutely loves this ball! He is a pretty aggressive chewer and it has held up really well, not indestructible but it lasts. We currently have three and he always has one in his mouth.
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Reviewed in the United States on May 8, 2026
★★★★★ 5
Lasted a year with a Great Dane
Size: Large, Color: Red, Size: Large, Color: Red
It lasted an entire year as my Great Dane’s favorite squeaky ball. The only reason it’s failing is because the squeaker no longer works great.
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Reviewed in the United States on May 31, 2026
★★★★★ 3
Not indestructible but pretty darn tuff for sure!
Size: Large, Color: Blue
I would have maybe given a better rating if they hadn’t lied about it being indestructible and recommended it for my dogs size range! It didn’t last the first day. However my dog may be a bit above average when it comes to his relationship with the balls! It’s an issue and he should probably be in a 12 step program of some kind. But we all have our vices right and his is balls. All of them he needs em and he never stops joining for them and the stronger they are the more he’s driven to defeat it! So now that you have full disclosure from me. The ball is still in his box and it’s still round and mostly intact and that’s after several months! The part that didn’t last the first day was the squeaker! Poor little dude! If he would have just stayed quite it. But he didn’t and Bo dog knew he was in there! And made short work of him. Other than that. The ball pretty dang tough! But it’s not indestructible is it a big deal. Well in this world of way to many choices and then having to find the few that will tell you honestly what your getting and are not over stating their product! Just to get your money. And couldn’t care less about the quality! It sucks that we have to navigate all the crap to find the few decent things available. So it most certainly does matter! And I say that for their benefit the most hopefully! Because people are craving and constantly looking for a company that just makes the effort to put out the best they can. And tell you the honest description of what they have. That stands behind their work and puts more effort into quality then they do into profit. With the faith that the quality and integrity in their company will end up bring them the profits they can be proud of and know that they earned! Honestly! Is this company one of those! I don’t know? It’s not clear and in their defense I never reported the sneaky man’s demise on day one! I expected that. But indestructible is a descriptive word that has a very specific meaning. And when it’s used in a manner that it was! Then you’ve set yourself up to fail as there are very few things that meet that description! And I know I’m picking hairs here. But it’s words that get used like that wich makes one appear to have not met the standard they wanted to! And maybe you don’t realize its impact on your overall until it’s far down the road! Can it be said better. Sure . Always room for improvement. But I would certainly remove the claim that’s just unreasonable to expect. If I wanted to use the benifit the does have to offer perhaps I would have said this ball is the closest thing to indestructible we’ve made so far. That’s statement tell me that they are not claiming it is but that it’s pretty tough! And it with out exact words tells you these guys must take honesty seriously or they wouldn’t have chosen to claim the accurate step below. And that lets me know that they hold themselves to a standard that they obviously respect their customers and they don’t take them for granted that’s integrity right there and there’s just not enough of it o. This world today! Seems to me that there are a few that are really close to it though. Maybe so close it’s worth the time to just go ahead and say it. If my gut feeling is right then it’s absolutely worth the time! Do I recommend the item absolutely it’s as tough as nails! And if you hate the squeaky part. Then don’t worry it won’t last long if your dogs like mine. Or you can take the little dude out when the dogs sleeping! And I’m going to add a star because when I look at it in the wider view I’ve been a bit harder then is justified I believe. Their. Our lives today are not as good as they once were and should be! Because of our bad habit of not holding ourselves to the standards we are capable of and rather settling for what’s out there at the time. Because of many reasons right. What’s the point. Or it’s not going to change a thing. Or that as good as it needs to be. Don’t want to seem so picky and all the justification we inject in the place of our potential. That’s had a vey negative effect across the board! And we’re losing so much more then quality dog toys as a result. When we let or standards drop due to whatever reasons as a civilization then are standards drop. And that’s all you should need to know. To understand where that leads! And we only do ourselves the disservice and loss that comes from those choices. So look around and don’t hesitate to. All out that when you see it. Just try and come from a place that’s not to tear things down but to remind them of what they are really capable of! And how much we all need to hold ourselves to the highest standard we are capable of! And stop justifying excepting less! And then we see the results from that rather than the other.
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Reviewed in the United States on August 18, 2025
★★★★★ 5
This has been a challenge for my extreme chewer! The toy is winning
Color: Green
Indestructible? Not for my pitbull. Except on this toy. She has slowly chewed some of the outer portion on the backside, but it still has a lot of gnawing time left. This is her go-to toy now. she carries it nearly everywhere. She loves it. I am amazed at how well it is holding up. Within minutes, hours or a few days, the other "indestructible" toys I've purchased, never survived as described.
This is a heavy toy! Not for the weak! I cannot stress enough the extreme chewer my dog is. Yet, I can see this toy lasting months. It won't be pretty then but it will most likely still be a favorite chew toy. I'm glad I found this and will be buying more.
FYI's... 1) Chewability-5 stars 2) Softness-1 star, it's solid but chewable, 3) Bounce-0 stars, No bounce, it's heavy!, Playability- 5 stars. My dog plays with it, lets it lay with her when resting. Nearly always within her reach. She sleeps with it! That's love.
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Reviewed in the United States on January 2, 2026
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